SEO
Articles and practical guides by Javier Carmona on search engine optimisation, technical analysis, content and measurement. Explore the topics below to understand how search works and apply what you learn to your website.
Articles and practical guides by Javier Carmona on search engine optimisation, technical analysis, content and measurement. Explore the topics below to understand how search works and apply what you learn to your website.
Google Ads continues to evolve its automated bidding systems, and the next major change will arrive on August 17, 2026. The update particularly affects campaigns using goal-based Google Ads bidding strategies, such as Target CPA or Target ROAS, when those
Working on SEO with data requires more than checking rankings inside a platform. An agency, a consultant, or an in-house team needs to connect rankings, searches, backlinks, technical audits, organic performance, competitive analysis, and visibility in artificial intelligence. Tools
Are websites becoming important again? This blog series expands and organises the content I share both on the blog tips and on Instagram, where I publish stories and reels with advice on digital marketing, SEO, local SEO, advertising, brand
This blog series expands on and organises the content I regularly share on Instagram, where I publish stories with tips on marketing, digital marketing, GEO, SEO, local SEO, advertising and brand building. Marketing Tips: April In this article, I bring
Today I am starting a new series of blog posts connected to the content I share on Instagram every day. On my IG account, I publish stories with tips on marketing, digital marketing, GEO, local SEO, advertising and brand building,
I had been seeing several problems on my website for some time. On the one hand, spam was coming through the Contact Form 7 forms, even though I had active filters and a configuration that, in theory, seemed sufficient. On
ChatGPT integrates a web search function within the conversation itself. When a question needs up-to-date information, the system consults external sources, reorganizes the search according to the user’s intent, and returns the answer already contextualized in the chat. This way
In today's digital advertising environment, it’s crucial to optimize your Google Ads campaigns to reach the right audience. One of the most important adjustments you can make is ensuring that your ads are shown on mobile phones, especially if your
Explanation by Matt Cutts, Google engineer, on how Google works Hello, my name is Matt Cutts. I am an engineer in the quality group at Google, and today I would like to talk
Si trabajas en el mundo del marketing digital y en SEO seguramente has escuchado ciertos térmicos: keywords, anchor text, pagerank, Google Bots, metadatos, entre otros. Y, además, es muy probable que hayas leído sobre long tail y su aplicación