SEO Consultant and Google Ads expert since 2013
Digital marketing and communication agency
Expert in artificial intelligence
Marketing agency specialising in SEO and AI
At our digital marketing agency, we have been developing strategies to improve Google rankings since 2013. My experience as an SEO consultant in Alicante allows me to lead SEO and SEM campaigns to maximise our clients’ online visibility.
Since 2022, we have held certification in artificial intelligence applied to business. We integrate advanced AI solutions into our campaigns to automate processes and improve data analysis. This allows us to optimise every euro invested and achieve objectives more efficiently. Artificial intelligence not only improves results, but also enables more precise campaign personalisation.
I have been teaching as a digital marketing lecturer on three master’s programmes at the Polytechnic University of Valencia since the 2018/2019 academic year. This experience allows me to stay up to date with the latest trends and strategies in marketing and digital analytics, applying them directly to our clients’ campaigns. Continuous training is essential to adapt to the constant changes in Google’s algorithm and in user behaviour.
At our SEO-focused digital marketing agency, we have been developing websites since 2007, including corporate websites, brand sites and online stores. We specialise in marketing and advertising campaigns and have a multidisciplinary team covering every area, from SEO to social media management. Our goal is to design customised strategies that deliver real, measurable results.
Marketing agency specialising in SEO and AI
SEO Consultant and Google Ads expert since 2013
At our digital marketing agency, we have been developing strategies to improve Google rankings since 2013. My experience as an SEO consultant in Alicante allows me to lead SEO and SEM campaigns to maximise our clients’ online visibility.
Digital marketing and communication agency
Since 2022, we have held certification in artificial intelligence applied to business. We integrate advanced AI solutions into our campaigns to automate processes and improve data analysis. This allows us to optimise every euro invested and achieve objectives more efficiently. Artificial intelligence not only improves results, but also enables more precise campaign personalisation.
Professor of Marketing at the UPV since 2018
I have been teaching as a digital marketing lecturer on three master’s programmes at the Polytechnic University of Valencia since the 2018/2019 academic year. This experience allows me to stay up to date with the latest trends and strategies in marketing and digital analytics, applying them directly to our clients’ campaigns. Continuous training is essential to adapt to the constant changes in Google’s algorithm and in user behaviour.
Trust our Digital Marketing and Communication Agency
At our SEO-focused digital marketing agency, we have been developing websites since 2007, including corporate websites, brand sites and online stores. We specialise in marketing and advertising campaigns and have a multidisciplinary team covering every area, from SEO to social media management. Our goal is to design customised strategies that deliver real, measurable results.
Friends, collaborators and partners.
What is SEO or web positioning? Advanced auditing services
What do you mean by SEO?
Basically SEO is a set of techniques designed to improve the visibility of your website or online business..
Our purpose as SEO and digital marketing experts is to help you, so when we meet, we will ask a few questions related to your company or business.
1.- We have an online business and we want to improve our rankings
We are going to improve the performance of your online business.
We carry out SEO audits to optimise every aspect of your digital business.
most of the questions you may have. Our goal is to help your business reach its full potential on the Internet through effective, tailored strategies.
Are you thinking about improving or redesigning your website? We are going to increase your online store’s sales, improve its Google rankings and achieve greater visibility in the leading search engine. In addition, we will attract qualified traffic, strengthen your social media presence and optimise revenue. Our methodology combines advanced on-page SEO and off-page SEO techniques, along with digital marketing campaigns adapted to your sector. We will help you stand out from the competition.
¿Os animáis a dar el salto con expertos con más de una década de experiencia? ¿Sí? Pues tendréis un Consultor SEO y SEM a vuestra disposición. Trabajemos juntos para que vuestro negocio online sea realmente productivo.
As an SEO and digital marketing agency in Alicante, we optimise every aspect of your website to improve its Google positioning and maximise return on investment. We carry out detailed SEO audits to detect technical errors and improvement opportunities, ensuring that every page is optimised for both users and search engines. In addition, we integrate business-focused artificial intelligence solutions to automate processes and support data-driven decision-making.
With a strategic and personalised approach, we analyse your sector, your competition and the keywords that truly generate traffic and sales. We do not just aim to attract visits, but to turn that traffic into real conversions. Our SEO experience allows us to anticipate changes in Google’s algorithm and quickly adapt strategies to keep you one step ahead.
If you are looking for a marketing agency in Alicante committed to results and capable of taking your online presence to the next level, do not hesitate to contact us. Together, we will grow your business.
2.- We do not have an online business and we want to improve our rankings
We will advise you on everything you need before getting started.
Can you handle the website and social media?
Of course. We advise you on everything you need before starting this exciting journey. We will analyse which web platform best suits your needs, whether PrestaShop, WordPress, Shopify, Joomla, Drupal, Magento, a custom-coded website or a bespoke solution, as well as the hosting and domains you should hire. We will also study the most suitable payment methods and the logistics or transport required for your online business, without forgetting which social networks are most effective for your sector.
Getting off to a good start is essential. Before taking action, it is vital to think things through and design a solid strategy. In our experience, one of the most common mistakes is to start doing things just to stay busy and then have to correct them later. It is far better to get proper advice from qualified experts right from the beginning.
Our goal is for your company to make the most of every opportunity digital marketing offers. Whether you are just starting out or already have experience in the market, we will adapt every strategy to your specific needs. From creating SEO-optimised content to running social media campaigns and Google advertising, we will help you attract customers and turn visits into real sales.
Our digital marketing and SEO experts in Alicante will guide you step by step to create an effective strategy from the start. Contact us now and let us begin working together to position your online business successfully.
Our purpose is to help you, so when we meet, we will ask you a few QUESTIONS related to your company or business.
1.- We Have an Online Business and We Want to Improve Our Rankings
Let’s start improving the performance of your online business.
We Carry Out SEO Audits to Optimise Every Aspect of Your Digital Business
As SEO consultants, this is our day-to-day work, and thanks to our experience as SEO consultants in Alicante, we have answers to most of the questions you may have. Our goal is to help your business reach its full potential online through effective and tailored strategies.
Are you thinking about improving or redesigning your website? We are going to increase your online store’s sales, improve your Google rankings and achieve greater visibility in the leading search engine. In addition, we will attract qualified traffic, strengthen your social media presence and optimise revenue. Our methodology combines advanced on-page SEO and off-page SEO techniques, along with digital marketing campaigns adapted to your sector. We will help you stand out from the competition.
Are you ready to take the next step with experts who have more than a decade of experience? Then you will have a SEO and SEM Consultant at your disposal. Let’s work together to make your online business truly productive.
As an SEO and digital marketing agency in Alicante, we optimise every aspect of your website to improve its Google rankings and maximise return on investment (ROI). We carry out detailed SEO audits to identify technical errors and opportunities for improvement, making sure that every page is optimised for both users and search engines. In addition, we integrate artificial intelligence solutions for business to automate processes and support data-driven decision-making.
With a strategic and personalised approach, we thoroughly analyse your sector, your competition and the keywords that genuinely generate traffic and sales. We do not just aim to attract visits, but to turn that traffic into real conversions. Our SEO experience allows us to anticipate changes in Google’s algorithm and adapt strategies quickly to keep you one step ahead.
If you are looking for a marketing agency in Alicante that is committed to results and capable of taking your online presence to the next level, do not hesitate to contact us. Together, we will help your business grow.
2.- We Do Not Have an Online Business and We Want to Improve Our Rankings
We will advise you on everything you need before getting started.
Can You Manage the Website and Social Media?
Of course we can. We will advise you on everything you need before starting this exciting journey. We will analyse which web platform best suits your needs – PrestaShop, WordPress, Shopify, Joomla, Drupal, Magento, a custom-coded website or a bespoke solution – as well as the hosting and domain names you should contract. We will also study the most suitable payment methods and the logistics or transport required for your online business, without forgetting which social media platforms are most effective for your sector.
Getting off to a good start is essential. Before taking action, it is important to think carefully and design a solid strategy. In our experience, one of the most common mistakes is to start “doing things just to stay busy” and then have to correct them later. It is far better to get proper advice from qualified experts right from the beginning.
Our digital marketing and SEO experts in Alicante will guide you step by step to create an effective strategy from the outset. Contact us now and let’s start working together to position your online business successfully.
Analiza tu web o la de tu competencia con esta herramienta SEO:
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Would you like to know how we will develop your SEO and SEM campaign?
Reviews SEO SEM Consultant
Reducing marketing costs
Nowadays, reducing marketing costs, for example in web design, is more important than ever. Thanks to us, you can have a modern website that follows all Google recommendations without having to spend a large amount of money. We are not the cheapest on the market, but our prices are not so high that they prevent you from working with us. We offer the best value for money in marketing services.
Custom website development
At my digital marketing agency, we have highly experienced programmers, which means we can build a custom website for you. The site can be used either for a personal brand or for your online business. By working with clean code, your website will be 100% optimised for SEO campaigns.
We work on bespoke projects, as you can see in our portfolio of custom online stores, but we also use different premium themes for WordPress, WooCommerce and PrestaShop. We know how to rank websites developed with custom code, since we do not work only with WordPress or PrestaShop.
I also collaborate as digital marketing director at a prestigious business intelligence, software development and custom applications company. I am also a marketing lecturer at the UPV, in addition to being an SEO consultant.
Too much information? We advise you.
If you want to learn SEO, web design or keep up to date with all my latest news, I am working a Youtube Channel channel where I upload interesting content. There are tutorials on SEO tools, SEO guides and simple explanations about search engine positioning.
I also have profiles on TikTok and Instagram where I post short digital marketing videos.
Success stories from SEO consultant and marketing expert Javier Carmona.
Visit our Google listing through the following link:
JAVIER CARMONA ON GOOGLE MAPS ALICANTE
There you will find the address on Google Maps, our opening hours, as well as an image gallery of the agency.
How do we work on SEO and marketing?
We explain it in 4 general sections
FIRST OBJECTIVE: BROADEN YOUR PERSPECTIVE AND EXPLORE EVERY POSSIBILITY
Let us get to know the client, product and market in a professional way. Let us share perspectives.
WE USE THE BEST DIGITAL TOOLS ON THE MARKET
We stay up to date and know all the tools. You do not need to be an expert, rely on those who are.
WE DEFINE SALES OBJECTIVES BY REACHING THE BUYER PERSONA
We have a holistic vision and know how to make the most of competitive advantages. Without a clear focus, it is not easy to sell or get people to buy from you, but together we can achieve it.
IT IS TIME TO SIT DOWN IN FRONT OF THE COMPUTER. LET’S GET TO WORK!
Inspiration may come or it may not, but if you dedicate yourself fully, results will come. Hard work is everything.
Shall we talk?
613 02 33 51
SEO, web design and SEM in Alicante for more than 13 years
I began my professional path in new technologies in 2007, and since 2013 I have specialised in SEO and SEM consulting in Alicante, although I have also developed campaigns in other cities and countries such as France, Holland, Russia, Algeria, Colombia and Mexico.
In 2017, I completed a master’s degree through the Polytechnic University of Valencia in Marketing Management and Business Communication, because in this field you can never stop learning and you always need to stay up to date.
Expert in artificial intelligence
In 2022, I trained as an expert in artificial intelligence applied to business.
“Experience and professionalism. More than 11 years in the new technologies sector.”
What is an SEO expert?
“An SEO expert develops the precise strategic plan needed to improve the visibility of a website, or part of it, and also has the ability to execute that plan.”
Why do I stress developing versus executing?
It is important to distinguish between an expert and a consultant. The expert leads a team, knows how to execute every action and develops the strategic plan. The expert can work alone or have a team under their supervision. In addition to developing the strategic plan, they must carry out the actions required to improve the site’s visibility based on the selected search terms.
If an SEO expert does not know how to develop a strategic plan or execute the actions needed to achieve the set objectives, then they are not really an expert. A consultant, however, does not necessarily have to execute the actions.
The work of an SEO Expert in summary
- Strategic planning
- Web design
- SEO & SEM techniques
- Online/Digital Marketing
- Web analytics
If you have made it this far, I can only thank you for visiting my website. There you will find professional and useful information, but please do not hesitate to contact me or arrange a meeting if you have any questions about SEO & SEM, web design, or digital marketing in general.
The best way to speak with me directly is to send me an email, give me a call or message me on WhatsApp. However, if you prefer to contact me through social media, Instagram is the platform where we have been most active for some time.
Years ago, I used to be very active on Twitter, but over time it has become a social network where everyone argues, so we hardly use it now. On LinkedIn, we receive so many messages that we cannot reply to all of them, and Facebook is much the same.
Some of the platforms we work with at our SEO and Marketing Agency
However, it does not all begin and end with PrestaShop, as at my digital marketing agency in Alicante we have spent years working with other well-known CMS or Content Management Systems, such as WordPress / WooCommerce – What is WordPress? – Magento, Drupal, Joomla, OpenCart or Shopify – What is Shopify?, among others.
We can also develop a bespoke project (custom programming for websites, apps and web applications), as both I and the programmers on my team are experts in PHP, Java, HTML and more, so that your website or online business turns out exactly as you want it.
Too much information? As an SEO consultant, I’m here to advise you
Specialists in PrestaShop, WordPress, Shopify, Drupal, Magento, Joomla and bespoke development
e-Commerce is my speciality, especially PrestaShop.
We know how to make your store sell
We currently work with PrestaShop 8 (its latest stable version – “PrestaShop is the ideal e-commerce solution for medium-sized projects as well as more ambitious ventures.“) – What is PrestaShop? – and in our projects we include all the recommended modules, from cache systems to ensure your website has optimal speed, to social media login, SEO, image alt text, a professional blog, premium themes, and code optimised for stronger organic positioning.
We also work with WooCommerce, which has been the most in-demand platform for years because it integrates perfectly with WordPress and costs less than PrestaShop. Personally, I prefer WooCommerce to PrestaShop in general terms, but both are very powerful CMS platforms.
Shopify and Wix are also platforms we are frequently asked to work with, so feel free to request a quotation with no obligation.
SEO Expert and Web Positioning Specialist in Alicante
From the very beginning of my career as an SEO Consultant, I have always worked with the cleanest techniques and those most appreciated by Google. That does not mean, however, that I am unfamiliar with the darker side of the positioning industry. That said, you can be confident that none of my campaigns has ever been penalised. In fact, we have often been asked to solve problems caused by other agencies, including breaches of Google policies or cases of negative SEO. These are the benefits of many years of experience in the sector.
White Hat SEO – Zero Penalties When You Work With Us
If you would like to know how we work, all you need to do is ask. What I can tell you in advance is that you can feel completely at ease. When it comes to search engine positioning, after years in the market and working with both national and international clients, we have never received a Google penalty. We are familiar with Black Hat techniques, of course, but our SEO work is based on the cleanest actions and those best regarded by Google.
Off-Page SEO: Link Building, Link Baiting and Tiered Link Building
All off-page actions are carried out outside the platform, and although they no longer carry the same weight they once did, a good SEO campaign cannot ignore them. As I mentioned earlier, it is impossible to talk about off-page SEO without also pointing out that no website of mine has ever been penalised for the use of unreliable or irresponsible practices, black hat techniques, and the like.
Please also bear in mind that I am an expert in artificial intelligence applied to business, and I have training in Big Data, Business Intelligence and, of course, marketing for technology-driven companies. We are your best option for ensuring that your online projects are consistently successful.
Here I explain how we work on Off-Page SEO at my SEO Agency
I always include the following Off-Page SEO actions in all my proposals:
- Research into the right channels for content distribution and the acquisition of natural links.
- Link profile analysis and the detection of errors and inconsistencies.
- Submission to high-quality, authoritative directories, inclusion of manual links (not paid links), and multi-channel URL distribution focused on link baiting.
- Tiered link building and optimisation of the initial link structure.
- 301 redirects.
- Fixing 404 errors.
This is how we work on On-Page SEO at our digital marketing agency in Alicante
On-Page actions are those carried out by SEO consultants on our own platform, and they form the foundation of this SEO campaign, which is why we place special emphasis on them. These actions include content optimisation, improving the site structure, implementing strategic keywords and enhancing website loading speed.
On-Page actions are the most important part of any organic positioning campaign because of their impact on the SERPs. Optimising titles and meta descriptions, using headings (H1, H2, H3) correctly and ensuring that each page has a clear and easy-to-navigate structure are fundamental aspects of on-page SEO. In addition, improving content quality by making sure it is relevant, informative and high-quality can help retain visitors and reduce bounce rate.
An essential part of on-page SEO is image optimisation. This includes using descriptive alt tags, compressing images to improve loading speed and choosing the right formats. Another important technique is internal linking, which not only helps users navigate the site, but also helps search engines index all pages more efficiently.
User experience (UX) also plays a crucial role in on-page SEO. A site that is easy to use, has fast loading times and features a responsive design for mobile devices will not only attract more visitors, but will also improve its ranking in the SERPs. Google and other search engines consider user experience to be a key factor when determining a site’s ranking.
At present, on-page SEO is more important than ever due to the constant changes in search engine algorithms. Google, in particular, has placed greater emphasis on content quality and user experience. With updates such as Google Panda and Google Hummingbird, which penalise low-quality content and deceptive SEO tactics, it is crucial to focus on on-page SEO best practices.
In addition, with the growing use of mobile devices, having a mobile-optimised site has become essential. Search engines now prioritise websites that offer an optimised mobile experience, which makes on-page SEO vital for attracting and retaining mobile users. Implementing effective on-page SEO strategies not only helps improve rankings in the SERPs, but also builds a solid foundation for any other digital marketing activity.
Here I explain how we work on On-Page SEO at my SEO Agency
I always include the following On-Page SEO actions in all my proposals:
- Layout and on-page SEO optimisation of the landing page or main categories (improvements related to the on-page SEO of the different categories and individual pages of the website).
- Creation of optimised blog articles.
- Optimisation of blog article code and SEO copywriting.
- Proprietary techniques focused on improving the organic positioning of keywords through specific actions.
- …
Training in Marketing and Business Communication
“Face the future of your online business with an smile”
Lecturer on Master’s Programmes in Marketing (Digital and Business Communication)
Since the 2018/2019 academic year, I have been teaching as a lecturer in SEO, digital analytics and other areas of digital marketing at UPV (Valencia), specifically on the Master’s programmes in Marketing and Digital Communication. I also teach on the User Experience module in Valencia. I am a lecturer on the Master’s in Marketing and Business Communication, as well as on Master’s programmes in Neuromarketing, including the Master’s in Applied Neuromarketing and the Master’s in Neurocommunication and Neurosales, in Valencia.
Thanks to my experience and my specialised training in Marketing Management and Business Communication (Polytechnic University of Valencia – UPV), the years since 2019 have been wonderful and full of new challenges.
I first collaborated with the Polytechnic University of Valencia through MaCom as a continuing education lecturer on the Master’s in Marketing and Digital Communication, teaching the SEO and SEM subjects (ANALYTICS AND TRAFFIC GENERATION), where I delivered training in keyword research and link building.
Experience and Training in Marketing Management and Business Communication
As I mentioned, I am a lecturer in digital analytics and SEO at the Polytechnic University of Valencia – UPV. I also teach on different specialisations and diploma programmes through MaCom, as a continuing education lecturer at UPV in Valencia.
Lecturer on the UPV Master’s in Marketing and Business Communication
In addition, once the classes had been delivered, I was part of the Final Master’s Dissertation Committee for the Master’s in Marketing and Digital Communication, evaluating my students’ final projects, which was a highly enriching experience.
I currently also provide training for companies, entrepreneurs and business owners, both in Spain and abroad. For example, we are currently working on the international expansion of two Spanish companies.
SEO and SEM Lecturer
I also teach a course in SEO, SEM and Analytics for Businesses through the consultancy agency Alicante Tecnológica, together with my partner Alex Ferragut. The course syllabus is our own and is fully adapted to the needs of each company, so they can develop both organic and paid positioning campaigns in-house.
Although my main activity will continue to be technical digital marketing consultancy for companies, this year is going to be an exciting one, above all thanks to the team around me, of whom I could not be more proud.
So if you need a highly skilled team, you can count on Alicante Tecnológica, of which I am CEO and founder, a marketing company established in 2014.
Subjects taught in marketing and SEO:
Keyword Research.
Linkbuilding, Linkbaiting & Marcación Semántica.
Analítica web y Auditoría SEO.
Email Marketing.
SEM: Campañas con Google Adwords (Google Ads).
Comunicación Persuasiva.
Analítica de Redes Sociales
Plan Estratégico en Redes Sociales.
…
FAQ SEO, GEO and Digital Marketing
