SEO Consultant in Alicante and Expert in Digital Marketing
SEO Consultant and Marketing Expert
SEO Consultant Javier Carmona - Expert in Digital Marketing

SEO Consultant Expert in Google Ads

Digital Marketing and Communication

Digital Strategy and Advertising

“Experience is a Degree”

I have been developing websites since 2006, including corporate sites, branding pages, and online stores. I currently work as a SEO Consultant in Alicante at my own marketing agency, and I also teach as a digital marketing professor at three master’s programs at the Polytechnic University of Valencia (UPV).

SEO, Marketing, and Digital Communication

SEO Consultant in Alicante specializing in Local, National, and International SEO campaigns.

Website and e-commerce Designer for over 11 years.

Marketing and Analytics Professor at UPV (Polytechnic University of Valencia).

My name is Javier Carmona Benítez, I have been developing websites since 2006, specializing in corporate, brand, and e-commerce sites. Presently, I serve as SEO Consultant at my marketing agency while also holding a role as a digital marketing professor across three master’s programs at the Polytechnic University of Valencia (UPV).

Next, I’m going to provide you with information so you can learn about my work and how I can help you.

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universidad politecnica valenciauniversidad politecnica valencia
diputacion de alicantediputacion de alicante
universidad de alicanteuniversidad de alicante
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Friends, Collaborators, and Partners

Collaborators and Partners of SEO Consultant Javier Carmona Benítez

What is SEO or Web Positioning? – Audit and Analysis Services

google seo

Analiza tu web o la de tu competencia con esta herramienta SEO:

Analiza tu web o la de tu competencia con esta herramienta SEO:

What do you mean by SEO?

Basically, SEO involves a series of techniques to improve the Visibility of your Website or Online Business.

CLASSIC Definition of SEO

SEO (in English Search Engine Optimization) is by definition, Search Engine Optimization.

We commonly know it as positioning, search engine positioning, or also, web optimization, and it is the technical process by which changes are made to the structure, content, and information of a website, with the goal of improving its visibility in the organic results of different search engines (the SERPs).

PERSONAL Definition of SEO

For me, the best way to explain it is as follows:

SEO is all the actions aimed at IMPROVING the VISIBILITY of a WEBSITE.

Would you like to know in detail the fundamental aspects in which I can help you? Watch the following video:

My purpose is to help you, so when we meet, I will ask you some questions related to your company or business.

I Have an Online Business and I Want to Improve Its Ranking

Do I Need an SEO Audit for My Website? How Can I Improve My ROI?

All these questions are my day-to-day and I have answers for most of the ones you might have thanks to my experience in the field.

If you are thinking about improving or redesigning your website, if you need to increase sales from your online store, improve your website’s position on Google and achieve greater visibility in the top search engine, attract more traffic, or gain more followers on your social networks… I can help you.

If you said yes to any of these options, let me be your SEO & SEM Consultant and let’s work together to make your online business productive.

I Don’t Have an Online Business

You’re in luck because I can advise you on everything you need before starting this exciting journey. We’ll determine which web platform best suits your needs – Prestashop, WordPress, Joomla, Drupal, Magento, custom web development, or others – , which hosting and domains we’re going to contract (have you considered protecting your brand by acquiring all associated domains?), the payment methods to use in your online business, the appropriate logistics or shipping methods, and we’ll also analyze which social networks you should work on, among other points.

It’s very important to start off on the right foot. Before taking action, it’s advisable to think and design a strategy. In my experience, one of the most common mistakes is starting to “do things just to keep busy” and then having to make corrections later. It’s better to get well advised and seek different opinions from qualified experts.

And what are we waiting for! Let’s start with your online project!

If you don’t have an online business, let’s get to work, and if you do, let’s conduct anSEO audit of your website ,of your competition, and of your potential competitors.

Social Links

Do you want to know how we are going to develop the SEO & SEM campaign?

Well, if you ask me what my priority will be, I'll answer very quickly: On-page SEO combined with SEM or PPC, prioritizing content and social impact.
  • A SEO campaign consists of different phases that I will detail when we start working.
  • SEM campaigns are simpler in their development and depend primarily on the budget and the Buyer Persona.

Together we will make your online business improve its sales

These days, cutting costs in web design is a common practice. If you want a modern website that follows all of Google’s recommendations without spending a large amount of Euros, you have the option to get your website through highly customizable templates.

But as I’ll tell you later on, in my team, we are highly experienced programmers in the sector, so we can develop a tailor-made website for you, both for your personal brand and for your online business. Additionally, we work on optimizing your website’s code for SEO campaigns.

We work on custom projects, as you can see in my portfolio of Custom Online Stores, but we also use different paid themes for WordPress, WooCommerce, PrestaShop… For example, we know how to rank websites developed in code, meaning we don’t just work with WordPress or PrestaShop.

Furthermore, as if that weren’t enough, I also collaborate as a digital marketing director at a prestigious Business Intelligence and custom application development company.

seo expert

Too much information? I’ll advise you

By the way, if you want to learn SEO, web design, or stay up to date with all my news, I’m starting a YOUTUBE CHANNEL where I upload super interesting content that I think you’ll really like. There are SEO tool tutorials, SEO guides, very simple explanations of what this positioning thing is all about, and more cool stuff :)

I also have two profiles on TikTok and Instagram where I upload short videos about Digital Marketing.

Portfolio of Marketing Consultant and Expert Javier Carmona

If you want to visit my site on Google, you can do so through the following link:

<<< JAVIER CARMONA ON GOOGLE MAPS >>>

Here you will find my address on Google Maps, business hours, as well as a gallery of images with my team.

How do I do my work in SEO (Web Positioning) and Marketing?

I’ll explain it to you in four general sections

FIRST GOAL, EXPAND YOUR PERSPECTIVES AND EXPLORE ALL POSSIBILITIES

Talk to your client, understand the product and the market. Also, share perspectives with your team.

KNOWING THE MAIN DIGITAL TOOLS IN THE MARKET IS ESSENTIAL

You have to stay up to date and know all the tools; if you’re not an expert in one, rely on someone who is.

FOCUS, SET OBJECTIVES, AND REACH THE BUYER PERSONA

Having a holistic vision to leverage the competitive advantage, but if you don’t focus, you’re lost; it’s not easy, I know…

IT’S TIME TO SIT IN FRONT OF THE COMPUTER, LET’S GET TO WORK!

Inspiration may come or not, but if you dedicate yourself fully, results are achieved. Hard work is everything.

Let’s talk?

619 925 392

Let’s talk?

619 925 392

SEO (Web Positioning) & Web Design & SEM in Alicante for over 11 years

Contacting an expert/consultant in marketing and SEO

In 2007, I began my career path in New Technologies, and since 2013, I specialized in SEO and SEM consulting in Alicante (although I have developed SEO and SEM campaigns in Alicante, I have also done and continue to do so in other cities and countries such as France, the Netherlands, Russia, Algeria, Colombia, or Mexico, among others).

In 2017, I also completed a Master’s degree through the Polytechnic University of Valencia in Business Marketing and Communication Management because in this world, you can never stop learning, and you always have to stay up to date.

Furthermore, in 2022, I trained as an expert in Applied Artificial Intelligence for Business, as you can verify on my LinkedIn profile, where I have more than 12k followers.

Experience and seriousness. Over 11 years in the New Technologies sector.

Now let’s talk about what an SEO Consultant is.

PERSONAL Definition of an SEO Consultant

An SEO consultant develops the precise strategic plan to improve the visibility of a website (or a part of it), as well as having the ability to execute that plan.

And why do I specify DEVELOP vs EXECUTE.

If the expert leads a team, they will not execute all the actions although they will develop the strategic plan. If the expert works alone or has a small team, in addition to developing the strategic plan, they will need to execute the necessary actions to improve the visibility of the site based on selected search terms.

If an SEO consultant cannot develop a strategic plan or cannot execute the necessary actions to achieve the set objectives, they are by no means an SEO expert.

Primarily, the work of an SEO consultant will be carried out in the following areas:

  • Strategic planning
  • Web design
  • SEO & SEM techniques
  • Online/Digital Marketing
  • Web Analytics

If you’ve made it this far, I can only thank you for visiting my website. On it, you will find professional and interesting information, but don’t hesitate to contact me or schedule a meeting if you have any questions about SEO & SEM, web design, or digital marketing in general.

I encourage you to get in touch with me, either through this website or through my social media:

It’s best to send me an email or call/WhatsApp me, but if you decide to contact me through social media, Instagram is where I’m most active these days.

I used to be very active on Twitter years ago, but it has become a social media platform where everyone argues :( and I’m not on it much anymore. On LinkedIn, I receive so many messages that I can’t respond to everything, and it’s similar on Facebook…

Specialist in Prestashop, WordPress, Magento, Shopify, Wix, and custom developments

The e-Commerce They’re my specialty! And especially PrestaShop. Currently, I’m working with PrestaShop 8 (the latest stable version – “PrestaShop is the ideal e-commerce solution for medium-sized projects as well as more ambitious ventures.”) – Prestashop? – And in my projects, I include all recommended modules, from the cache module for optimal website speed to social media login, SEO, alt tags for images, professional blog… paid themes… and with optimized code for better organic ranking.

I also work with WooCommerce, which has been the most requested for years since it integrates perfectly with WordPress and its cost is lower than that of PrestaShop. Personally, I prefer WooCommerce to PrestaShop in general terms, but both are very powerful CMS.

Shopify or Wix are also platforms that I am frequently asked for, so feel free to request your quote without obligation.

Too much information? I can advise you

Although not everything is in Prestashop since I’ve been working with other CMS or Content Management Systems for years, as famous as WordPress / WooCommerceWhat is WordPress?Magento, Drupal, Joomla, OpenCart or ShopifyWhat is Shopify? among others.

We can also develop a custom project (custom web page programming, Apps, and Web Applications) since both myself and the programmers on my team are experts in PHP, Java, HTML… so that your website or online business turns out exactly as you want it.

Positioning and SEO in Alicante with Javier Carmona

SEO and Web Positioning in Alicante

SEO Alicante Google Consultant

Since my first minute as an SEO Consultant, I have always worked with the cleanest techniques that Google likes the most, but that doesn’t mean I don’t know all the dark intricacies that develop in the field of positioning. That said, you can be sure that I have never been penalized in a campaign, in fact, I have been asked to solve problems generated by other agencies and even violations of Google’s policies or negative SEO. It’s many years of experience in the sector.

White Hat SEO – Zero Penalties if we work together

If you want to know how I work, just ask me, but I can assure you that when it comes to positioning, after years in the market and working for clients nationally and internationally, I have never suffered a Google penalty. I am aware of Black Hat techniques, of course, but I base my SEO work on the cleanest and most Google-friendly actions.

Off Page SEO: Linkbuilding, Linkbaiting, and Tiered Linkbuilding

Keep in mind that as an expert in Applied Artificial Intelligence to businesses and with training in Big Data, Business Intelligence, and obviously in marketing applied to technological companies, I am your best option to ensure that your online projects are always fruitful.

All off-page actions are performed outside the platform, and although they no longer carry the weight they once did, a good SEO campaign cannot forget them. We cannot talk about off-page, as I mentioned earlier, without mentioning that I have never had a website penalized for using unreliable or irresponsible practices, black hat, etc.

In all my proposals, I always include these actions for Off-Page SEO:

  • Finding appropriate channels for content distribution and gaining natural backlinks.
  • Analyzing the link system and searching for errors and inconsistencies.
  • Submissions to quality and authoritative directories, manual link building (not paid links), URL dissemination across multiple channels focused on Linkbaiting.
  • Tiered Link Building and optimization of the initial link system.
  • 301 Redirects.
  • Resolution of 404 Errors.

Do you want to know more about e-Commerce?

And as I was saying, I focus on what they call White Hat, and within this range of possibilities, the most effective are On-Page SEO actions, that is, those we do within our website.

If you need more information about web design, PrestaShop, WordPress, or SEO SEM and web positioning in Alicante, do not hesitate to contact me.

Currently, entities such as the Polytechnic University of Valencia, the University of Alicante, Grupo Immosol, and countless companies trust me in national and international projects (in Spanish and English on any existing platform or search engine, although I work on Yandex, Bing Yahoo, and of course Google).

“The best way to solve a problem is not to create it in the first place” J. C. Benítez

Do you want to know what SEO improvements your online business will have if I develop it?

On-Page actions are those carried out on our platform and form the foundation of this SEO campaign, so I will prioritize them over off-page actions because I consider them the most important in any organic positioning campaign, primarily due to their impact on SERPs. Among these, I will perform:

  • Layout and On-Page SEO optimization of the landing page or main categories (improvements related to On-Page SEO of different categories and individual entries on the website).
  • Optimization of blog article code.
  • Custom techniques related to improving organic keyword positioning through specific actions.
SEO Consultant and Digital Marketing

Training in Marketing and Business Communication

Javier Carmona Benítez: Business Marketing and Communication Management

“Smile at the Future of Your Online Business”

Javier Carmona Benítez

Teaching in Master’s in Digital Marketing and Communication and Master’s in Marketing and Business Communication – Valencia Edition

Thanks to my experience and specific training in Marketing and Business Communication Management (Polytechnic University of Valencia – UPV), since the 2018/2019 academic year, I have been teaching classes in SEO, digital analytics, and other areas of digital marketing for the UPV. Specifically, I teach in the Master’s programs in Digital Marketing and User Experience, Valencia Edition, Master’s in Marketing and Business Communication, Valencia Edition, and Master’s in Neuromarketing (the Applied Neuromarketing Master and the Neurocommunication and Neurosales Master), Valencia Edition, as well as various specializations and Diplomas through MaCom, as a permanent education professor at the UPV.

Subjects Taught in SEO:

  • Keyword Research.
  • Linkbuilding, Linkbaiting & Semantic Markup.
  • Web Analytics and SEO Audit.
  • Email Marketing.
  • SEM: Google Adwords Campaigns (Google Ads).
  • Persuasive Communication.
  • Social Media Analytics.
  • Strategic Plan in Social Networks.

Teaching in Master’s in Digital Marketing and Communication – Module 15 SEO – Valencia Edition

Teaching in Master’s in Marketing and Business Communication – Module 12 – Valencia Edition

Thanks to my experience and specific training in Marketing and Business Communication Management (Polytechnic University of Valencia – UPV), 2019 was a year of new challenges.

First, I collaborated with the Polytechnic University of Valencia through MaCom as a permanent education professor in the Master’s program in Digital Marketing and Communication, teaching SEO and SEM (ANALYTICS AND TRAFFIC GENERATION) where I provided training in Keyword Research and Linkbuilding.

Additionally, after teaching the classes, I participated in the Final Master’s Thesis Committee in the Master’s in Digital Marketing and Communication, evaluating my students in their final projects, which was a rewarding experience.

Currently, I also provide training to companies, entrepreneurs, and businessmen, both in Spain and abroad. For example, we are currently assisting in the internationalization of Spanish companies.

I also teach a SEO, SEM, and Analytics Course for Companies through the Consulting Agency Alicante Tecnológica, with my partner SEO Consultant Alex Ferragut. The course curriculum is customized and fully adapted to the needs of each company, aimed at internally developing both organic and paid positioning campaigns.

Although my main activity will continue to be technical consultancy in Digital Marketing for companies, this year is going to be an exciting one, especially thanks to the team around me, of which I couldn’t be prouder!

So if you need a highly skilled team, you can rely on Alicante Tecnológica, of which I am the CEO and founder (a marketing company established in 2014).

Consultor SEO Alicante
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