Marketing Training
Lecturer at the Universitat Politècnica de València (UPV) since 2018.
SEO, SEM and digital marketing training should help you do your work better: analyse a website, prepare a campaign, interpret a report or explain a decision to your team.
I am Javier Carmona Benítez, a practising consultant and lecturer on master’s programmes at the Universitat Politècnica de València since the 2018–2019 academic year. I bring problems and decisions from real projects into the classroom, adapted to the group’s level and objectives.
Learn through a project and put your learning into practice
Before preparing the sessions, we agree on prior knowledge, team roles and available tools. We combine explanations, demonstrations and exercises so that the learning has a clear practical application.
Topics can include SEO, Google Ads, analytics, ecommerce and artificial intelligence applied to work. Each proposal specifies modules, duration, delivery format and materials. Explore my professional and teaching background and the published activities and courses (in Spanish).
Client reviews on Google
Clients, teaching and collaborations
Explore the work carried out on each project in the documented projects and case studies.
Some of the marketing subjects I teach. Is yours here? Ask me.
Digital Marketing / SEO & SEM and Artificial Intelligence Expert
Introductory courses in marketing, SEO and SEM
For people who need a foundation and do not yet manage projects independently. We explore how a website is found, how SEO differs from advertising and how to read your first data.
The aim is to recognise problems, use basic tools and explain what to review next. Check each course’s syllabus, delivery format and enrolment status before booking.
Advanced SEO and SEM courses
For professionals who already understand the concepts and want to explore diagnosis, campaigns and measurement in greater depth. We start with more complex situations and the reasoning behind decisions.
We review your starting level to ensure the sessions are useful. Advanced training is not just about using more tools: it is about cross-checking data and justifying your actions.
Digital marketing workshops for businesses
We prepare training for teams that need to apply SEO, Google Ads, analytics or AI to their work. We can use your own website, catalogue or report, with the appropriate access and permissions.
My experience combines consultancy, Marketing and Business Communication Management at UPV and projects with businesses across different sectors. The programme is adapted to the roles of the people who will use it.
What we agree for business training
- Objective: the task your team should be able to perform afterwards.
- Level and participants: prior knowledge and responsibilities.
- Programme: topics, exercises, duration and delivery format.
- Materials: documents and resources included in the proposal.
- Application: practice, questions and next steps.
Online or in person, depending on the work you need to do
An introduction for managers, a content workshop and a technical session call for different approaches and pacing. We define the delivery format around the group and the project.
If enrolment is closed, you can ask about upcoming editions or training for your team. Sending an enquiry does not reserve a place or involve a payment.
Let’s discuss the next step
You can tell me about your situation and project objectives or check availability for a meeting.
SEO Consultant and Marketing Expert
I have worked under my own brand since 2013 on projects in Spain and internationally. Teaching and consultancy complement each other: applying, checking and explaining are part of the same method.
Alongside my work at UPV, I have participated as a speaker in a SE Ranking webinar on semantics and artificial intelligence. That public session, in Spanish, offers an example of the explanations and practical examples I bring to training.
To prepare a proposal, tell me what your team needs to learn, how many people would take part and their experience. We can then define a useful, manageable programme.
Tell me what your project needs
Share your website, what your business does and what you would like to improve. I will review the context to assess the next step.
“Together, we can improve the present and future of your online business”
Javier Carmona Benítez
Find me on Google Maps
Based in Alicante, I work with businesses across Spain and on international projects. Open Google Maps.