GEO Expert in Artificial Intelligence Visibility – The New SEO
GEO Consultant: Generative Engine Optimization. Position your brand in ChatGPT, Gemini, Copilot and Perplexity.
The way we search online has changed, moving from Google to ChatGPT. Millions of users no longer only search on Google; they now ask Artificial Intelligence directly. The question is: Is AI recommending you when your potential customer asks about your services?
The AI Visibility or GEO (Generative Engine Optimization) is the natural evolution of SEO. While traditional SEO competes for clicks within a list of search engine results, for example Google or Bing, GEO works to ensure that your brand is cited as the authoritative source and recommended answer by the most advanced language models (LLMs) on the market.
Why does your business need a GEO strategy today?
Being invisible to Artificial Intelligence means disappearing from the future of search. When a user asks ChatGPT, “Recommend an expert marketing consultant in Alicante”, AI does not show 10 results; it synthesises a single answer. If you are not included in that answer, you do not exist for that customer.
My AI Visibility service adapts your content, data structure and digital authority so that generative algorithms understand, trust and recommend your business ahead of your competitors.
Friends, Collaborators and Partners
Friends, Collaborators and Partners
How do I position your brand in the AI Era?
As a certified consultant in Artificial Intelligence applied to Business, I understand not only how search engines work, but also how generative models “think”.
My GEO methodology is based on:
- Entity Optimisation: I ensure that AI understands who you are, what you do and where your authority lies, connecting your brand with the key concepts in your industry.
- Advanced Data Structure: I implement semantic markup and structured data that make it easier for LLMs (Large Language Models) to “read” and process your information correctly.
- Authority Content: I create content designed to be cited, providing direct and expert answers to the complex questions users ask AI.
- Digital Reputation Management: AI learns from what others say about you. I work on your presence across third-party sources so that generative models find external validation of your brand.
Keep your strategy aligned with the evolution of technology. Adapt today and become tomorrow’s reference.
Positioning brands online since 2013
What sets me apart from most consultants on the market is not only how long I have been working in this field, but the combination of disciplines that come together in my professional profile. I understand code, I understand the market and I understand people. This combination is essential for developing strategies that are both technically viable and commercially profitable.
My background is highly technical. I studied Computer Engineering in Management at the University of Alicante (2002-2008). This means that when I audit a website, I do more than look at surface-level tools; I understand server architecture, code optimisation and database management systems. I expanded my training with a Master’s Degree in Marketing Management and Business Communication from the Polytechnic University of Valencia (2017-2018), where I acquired the management perspective required to align digital objectives with business performance.
In addition, driven by my interest in understanding consumer behaviour, I studied Sociology at UNED (2012-2016). This training allows me to analyse market trends and user psychology from a perspective that goes beyond raw data, bringing a more human dimension to digital strategy.
AI Applied to Business and Big Data
The industry never stops evolving, and neither do I. In recent years, I have focused my specialisation on disruptive technologies that are redefining digital marketing.
I hold a certification in Artificial Intelligence Applied to Business (Hedima, 2022). This training goes far beyond a simple course on “prompts”; it provides an in-depth approach to real digital transformation, enabling me to integrate AI solutions that optimise costs and scale results across my clients’ businesses.
At the same time, my certification in Big Data Architecture (Aprendea/Hedima, issued Jan. 2023 – IFCT127PO) enables me to manage large-scale data strategies. When working with e-commerce businesses with thousands of products or international campaigns, intuition is not enough. This training allows me to design information architectures capable of processing and analysing large volumes of data in order to make evidence-based decisions rather than relying on assumptions.
I have also completed an advanced programme in Agile Project Management and Scrum, which I use across my campaigns to manage resources and organise projects efficiently.
SEO and Marketing since 2013
As you can see, I can document my professional experience. My career in search engine optimisation is supported by official qualifications which, although the industry continues to evolve, provide a solid foundation for the discipline.
My SEO – Search Engine Positioning Strategies qualification (Fundación Tripartita – ATA, 2015) was mainly useful as an additional credential for my portfolio. I have been positioning national and international brands since 2013, and the methodology I use is also the one I teach at the UPV (Polytechnic University of Valencia), so having an additional qualification was useful.
There I consolidated my knowledge of technical SEO and content optimisation. This background is complemented by certifications such as Community Manager from UNED (2012), which gives me additional expertise for managing social media strategies rather than relying solely on knowledge acquired through professional experience. I also completed this course through the university.
I also obtained the Google AdWords Mobile Certification (2017), which I used extensively during the rise of the “mobile-first” era, and it was not quite as easy to obtain as you might think :)
I have spent more than a decade applying this knowledge to real projects, which has led me to my current role as a lecturer on the UPV Master’s Degree in Marketing, teaching new generations what I apply every day in real campaigns.
Schedule a meeting with me using the following link:
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Agile and Efficient Project Management
In digital marketing, execution speed can make the difference between success and irrelevance. I manage projects using structured business management methodologies.
I hold the official Agile Project Management & Scrum (ADGD348PO) certification from Grupo Hedima (Nov. 2022). This qualification certifies my ability to lead multidisciplinary teams using agile frameworks such as Scrum. In practice, this means incremental delivery of value for clients, greater flexibility in response to market changes and substantial optimisation of production times. In my agency, everything follows an iterative process of continuous improvement.
“Together we can improve the Present and Future of your Online Business”
Javier Carmona Benítez
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