Digital marketing, AI and automation services
I help businesses connect strategy, visibility, technology and communication. My services cover SEO consultancy, audits, local SEO, Google Ads, GEO, web design, ecommerce, analytics, content and training.
I am Javier Carmona Benítez, a digital marketing consultant working professionally since 2007 and under my own brand since 2013. Based in Alicante, I support businesses throughout Spain and international projects, with direct involvement and specialist coordination when needed.
You can start with a specific problem or a wider review. This page explains what each area contributes, what the work can include and how we connect it with your business. You can also explore applied AI, process automation and business applications.
All services: choose your starting point
Client reviews on Google
Clients, teaching and collaborations
Explore the documented projects and case studies to see the work carried out for each organisation.
Be found where customers look
Choose an area below to see when it is useful and what the work involves. Search, paid campaigns and AI visibility should support the same business priorities.
A website that helps people decide
Acquisition brings visitors. The website must help them understand your offer, trust the information and take the next step.
Every visit starts with a question. Let’s make the answer easy to find.
Digital advertising and customer acquisition
We plan campaigns around your offer, audience and intended action. Ads, landing pages and measurement work together so we can understand the enquiries or sales generated and decide what to adjust.
Depending on the project, this can involve search, Shopping, video, remarketing or social advertising. The proposal specifies platforms, creative work, campaign management and media spend separately from professional fees.
For an existing campaign, we start by examining measurement and commercial outcomes. Discuss your advertising objectives and the channels you currently use.
Social media, brand and content
Your business needs a clear offer across its website, social channels and communications. We can work on brand messaging, editorial planning, commercial copy and content organisation.
Depending on scope, I coordinate design, photography, video and assets for social media or campaigns. We can start with a strategy for your team to implement or agree a collaboration that includes production and management. Channels, formats, frequency, revisions and responsibilities are defined in advance.
Visual identity, content and acquisition should support the same proposition. Explore the project portfolio or discuss your communication and content needs.
Analytics and conversion optimisation
To decide what to improve, we need to understand the journey from a visit to an enquiry or purchase. We review measurement, forms, landing pages and points where users encounter obstacles.
Depending on your needs, we work with GA4, Google Tag Manager, Search Console and Looker Studio dashboards. We define relevant events, information sources and how to interpret the data. A dashboard should support decisions as well as display figures.
Conversion optimisation may involve navigation, content, calls to action or forms. We prioritise changes with a clear hypothesis and assess their effect when sufficient data is available. Explore my consultancy and analytical marketing experience.
Digital marketing consultancy and external leadership
If you already work with suppliers or have an internal team, I can help you define priorities and coordinate implementation. We review objectives, campaigns, content, budget and measurement to create a shared plan.
The collaboration can include diagnosis, planning, review meetings and specialist coordination. We agree who decides, who implements and which deliverables are reviewed. This provides external direction while retaining your team’s knowledge.
For internal workflows, explore AI, automation and business applications. To develop your team’s capabilities, see business training and workshops.
Digital marketing training for businesses and teams
If your team needs greater independence, we can work through its own questions and projects. Training covers concepts and tools, as well as how to interpret data and choose suitable actions.
I provide SEO, SEM and digital marketing training and have taught marketing analytics at Universitat Politècnica de València since the 2018–2019 academic year.
Sessions can cover SEO, Google Ads, analytics, ecommerce, content and practical business uses of artificial intelligence. We adapt the level, examples and exercises to the team, with materials and tasks they can use afterwards.
My career as a consultant and lecturer explains the experience I bring to the classroom. We can discuss a focused workshop or a broader training programme.
Connecting strategy with implementation
- Understand the context. We discuss your business, website and what you want to improve.
- Define the work. We agree priorities, deliverables, responsibilities and budget.
- Implement and coordinate. We carry out the agreed actions and resolve dependencies with your team.
- Review and decide. We explain progress and use the available evidence to guide the next step.
Explore the portfolio and case studies or read about my professional and teaching career. Each case explains its context: different projects need different services.
You can commission a defined project, ongoing support or training that helps your team implement the work. My responsibilities and those of each collaborator are agreed from the start. I work from Alicante with businesses throughout Spain and international projects.
What you receive
The proposal defines the problem, deliverables, responsibilities and review process. An audit produces findings and priorities; a campaign requires measurement and adjustments; training should help your team apply what they learn.
Start with a website SEO audit, review your local search presence or explore AI search visibility. If your needs are broader, we define the sequence before execution.
Experience you can verify
My background includes digital work since 2007, my consultancy brand since 2013 and teaching at UPV since 2018–2019. My portfolio explains assignments for clients including Pompadour and Grupo Renovak. My career page also covers teaching, SE Ranking collaboration and JCBOS.
Marketing and communication
SEO
Google Ads / SEM
Training
Sharing my work and what I learn
On LinkedIn, I share my professional activity, projects and thoughts on marketing. On Instagram, I publish content about SEO, GEO and business uses of artificial intelligence, alongside my teaching work. Facebook and YouTube provide further spaces for sharing ideas.
They offer another way to get to know my approach before discussing a project.
Let’s start with what your business needs
If you would like to work together, tell me what your project needs. Share your website, your business context and what you would like to improve. We can then discuss a suitable approach and the next steps.
Tell me what your project needs
Share your website, what your business does and what you would like to improve. I will review the context so we can discuss the next step.
“Together, we can improve the present and future of your online business”
Javier Carmona Benítez
Find me on Google Maps
Based in Alicante, working with businesses across Spain and internationally. Open Google Maps.