Digital advertising and Google Ads management
SEM campaigns designed to generate enquiries and sales, with objectives, budget and measurement defined from the outset.
A Google Ads campaign starts with a business question: what do you want to sell, to whom and at what margin? Before investing, we review your offer, your customers’ searches and the page your ads will lead to.
I am Javier Carmona Benítez. I have worked under my own brand since 2013, supporting businesses across Spain and international projects. I combine advertising management with data analysis and teaching marketing on master’s programmes at UPV.
Online advertising with a clear decision behind each campaign
We define what counts as a useful conversion: a purchase, a quotation request or a qualified enquiry. We then select channels, prepare ads and agree how to review results.
Advertising lets you test offers and reach specific audiences. Profitability also depends on the product, competition, budget and your ability to handle opportunities. That is why we connect campaigns with landing pages, without confusing visits with sales.
Client reviews on Google
Clients, teaching and collaborations
Explore the work carried out on each project in the documented projects and case studies.
How we manage your SEM investment
The process combines preparation, implementation and review. Each stage produces a decision you can understand and work we can check.
1. Diagnosis and objectives
We review previous campaigns, priority products, markets, seasonality and available resources. If you already advertise, we examine the enquiries or sales that investment is generating.
2. Measurement before scaling
We check the agreed events and conversions, possible duplicates and attribution limitations. A click on a phone number is not the same as an answered call; a submitted form does not prove a sale either.
3. Ads and landing pages
We organise campaigns, targeting, search terms and creative assets. We check that the landing page explains the offer and makes it easy to enquire or buy on mobile.
4. Monitoring and decisions
We compare spend, recorded conversions and the commercial quality of opportunities. Reviews explain changes made, results observed and the next adjustments. We agree the review frequency when defining the service.
Campaigns we can work on
We choose formats according to your objectives and available assets. Not every business needs every channel.
Google Search ads
Reach people searching for your services or products. We work on account structure, ads, match types and negative keywords, and review actual search queries to identify unproductive spending.
Ecommerce advertising
Depending on your catalogue, we assess Shopping and other Google Ads formats. First, we review product information, availability, purchase tracking and commercial terms. Revenue attributed to ads should be considered alongside margins and total costs.
Social advertising and remarketing
Where these fit the project, we define audiences, messages and creative assets. Remarketing depends on consent and platform requirements; it does not mean we can identify or reach every visitor.
Experience you can verify
My career as a consultant and lecturer brings together projects, training and teaching. The SE Ranking webinar on semantics and artificial intelligence (in Spanish) also illustrates how I explain analysis and marketing decisions.
The case studies explain the service delivered for each project. A web design or SEO reference is not presented as an advertising result.
Advertising budget and professional fees: two separate items
Media spend is the amount allocated to advertising platforms. Professional fees cover the agreed strategy, setup, management and monitoring work. The proposal distinguishes these two items.
We also clarify whether creative assets, new landing pages, a product catalogue or tracking adjustments are needed. This makes it clear what the service includes and what requires an additional budget.
What you receive and how we interpret results
- A campaign approach: objective, audience, channels and priorities.
- A defined scope: tasks, responsibilities, planned investment and review process.
- An explained review: spend, recorded conversions, cost per conversion and opportunity quality, based on the available data.
- Next decisions: what to keep, what to test and where to adjust the budget.
I do not attribute growth percentages to campaigns without identifying the period, source and project. Measurement must distinguish observed data from estimates and from what we do not yet know.
Tell me what you want to achieve with Google Ads
Share your website, priority products or services, target market and whether you already run campaigns. You can request a review of your online advertising needs. With that context, we can define the work and budget.
Let’s discuss the next step
You can tell me about your situation and project objectives or check availability for a meeting.
Tell me what your project needs
Share your website, what your business does and what you would like to improve. I will review the context to assess the next step.
“Together, we can improve the present and future of your online business”
Javier Carmona Benítez
Find me on Google Maps
Based in Alicante, I work with businesses across Spain and on international projects. Open Google Maps.