Pompadour: SEO consultancy for its online store
Ecommerce SEO for Pompadour
From January 2015 to September 2016, I worked as an SEO consultant for Pompadour’s online store. The collaboration came through my colleagues at Grupo IFO and focused on organic search visibility for its tea and herbal infusion ecommerce business.
The store had already been built in PrestaShop when I became involved. My main responsibility was SEO; for a short initial period, I also managed its SEM campaign.
A collaboration spanning almost two years
The SEO work continued throughout that period and ended in September 2016. This project forms part of my career as an SEO consultant and my experience with online stores.
Working with an established store requires separating its ecommerce operations from its acquisition needs. In this case, my role was search consultancy; I did not create the store.
The retained images show the brand’s online presence at that time.
The Pompadour collaboration at a glance
January 2015
The collaboration began through Grupo IFO, working with an existing online store. SEO consultancy was the main service.
2015–2016
Work on the store’s organic visibility continued. The collaboration also included a brief period of SEM management at the start.
September 2016
My SEO consultancy for Pompadour ended. This case records that historical collaboration and retains images from the project.
What this ecommerce reference documents
Context: an existing PrestaShop tea and infusion store. Role: SEO consultancy through Grupo IFO, with a brief initial period of SEM management.
Period: January 2015 to September 2016. The case retains project images and explains my responsibility without attributing the store development to me.
This reference documents my work with Pompadour during that period. No traffic or sales growth percentage is published because this case does not provide a verifiable data series supporting one.
Want to work on your online store’s SEO?
If you already have an ecommerce website, the starting point is understanding its current situation and what you want to achieve. An ecommerce SEO audit can examine its pages and identify what needs reviewing before a campaign is defined.
Tell me what you sell, which markets you serve and your main concerns about the website. We can then assess your needs and agree a scope of work.
You can also explore SEM and Google Ads services and other digital marketing case studies.
