SEO
Articles and practical guides by Javier Carmona on search engine optimisation, technical analysis, content and measurement. Explore the topics below to understand how search works and apply what you learn to your website.
Articles and practical guides by Javier Carmona on search engine optimisation, technical analysis, content and measurement. Explore the topics below to understand how search works and apply what you learn to your website.
The SEO, SEM and AI news for the week of 19 October 2026 brings several changes with practical consequences for search visibility, digital advertising and analytics. Google has changed the way sources are displayed in AI Overviews and AI
The SEO, SEM and AI news for the week of 12 October 2026 brings several changes affecting campaign management, measurement and search visibility. Google has completed its spam update, Search Console has introduced a useful improvement for international
Última actualización: 7 de octubre de 2026. Las aplicaciones SEO han evolucionado mucho en los últimos años. En 2026 ya no basta con utilizar una plataforma para consultar palabras clave, posiciones o backlinks: las mejores herramientas SEO incorporan auditoría técnica,
Some projects look relatively straightforward when they first arrive and then, once I start reviewing what is actually behind them, turn into much broader pieces of work than expected. This was one of those cases. The initial brief was
Choosing between the ChatGPT models in 2026 has become considerably more complicated than it was a few years ago. We no longer simply have a new version replacing the previous one. Names such as Sol, Luna, Terra and Astra now
The latest SEO, SEM and AI news from the final week of September 2026 brings several changes worth following closely. Google has launched a new spam update, Search Console is beginning to show multimodal search data, AI Max continues to
Updated in September 2026. The SEO we work with in 2026 has relatively little to do with the SEO that was practised fifteen or twenty years ago. Many of its foundations are still valid, but Google has gradually added new
A few days ago, I came across a fairly serious warning inside WordPress after updating WPML. The main plugin was up to date, Media Translation was also updated, but WPML kept showing the message “WPML Update is Incomplete” and warned
DataForSEO is a common reference when a development project needs to consume search results and other SEO data through an API. Its model works particularly well for technical teams that want to integrate information into their own products, automations
The differences between Chat and Work are becoming increasingly important when we use ChatGPT for professional tasks. Many companies already use the tool to answer questions, prepare reports, presentations, SEO audits or blog articles, although they still tend to approach