ChatGPT Work Local vs Work Cloud: Differences and Which to Choose
My experience with local ChatGPT Work and Work Cloud: files, browsers, autonomy and context in SEO, website migrations and development projects.
SEO, SEM and AI News | Week of 19 October 2026
The SEO, SEM and AI news for the week of 19 October 2026 brings several changes with practical consequences for search visibility, digital advertising and analytics. Google has changed the way sources are displayed in AI Overviews and AI
EO, SEM and AI News | Week of 12 October 2026
The SEO, SEM and AI news for the week of 12 October 2026 brings several changes affecting campaign management, measurement and search visibility. Google has completed its spam update, Search Console has introduced a useful improvement for international
Mejores herramientas y aplicaciones SEO – GEO en 2026
Última actualización: 7 de octubre de 2026. Las aplicaciones SEO han evolucionado mucho en los últimos años. En 2026 ya no basta con utilizar una plataforma para consultar palabras clave, posiciones o backlinks: las mejores herramientas SEO incorporan auditoría técnica,
GA4 Audit & Looker Studio Dashboard: Practical Case Study
Some projects look relatively straightforward when they first arrive and then, once I start reviewing what is actually behind them, turn into much broader pieces of work than expected. This was one of those cases. The initial brief was
SEO, SEM and AI News | Week of 5 October 2026
The SEO, SEM and AI news from this first week of October 2026 brings several changes that already have practical consequences for those of us working in search visibility, digital advertising, analytics and artificial intelligence strategies. Google is continuing
ChatGPT Models in 2026: Sol, Astra, Luna and Which One to Use
Choosing between the ChatGPT models in 2026 has become considerably more complicated than it was a few years ago. We no longer simply have a new version replacing the previous one. Names such as Sol, Luna, Terra and Astra now
SEO, SEM and AI News | September 2026
The latest SEO, SEM and AI news from the final week of September 2026 brings several changes worth following closely. Google has launched a new spam update, Search Console is beginning to show multimodal search data, AI Max continues to
From SEO to GEO: How Search Visibility Evolved by 2026
Updated in September 2026. The SEO we work with in 2026 has relatively little to do with the SEO that was practised fifteen or twenty years ago. Many of its foundations are still valid, but Google has gradually added new
WPML Update is Incomplete: How to Fix the ACF Multilingual Error
A few days ago, I came across a fairly serious warning inside WordPress after updating WPML. The main plugin was up to date, Media Translation was also updated, but WPML kept showing the message “WPML Update is Incomplete” and warned