The 4S of today’s consumer offer a much more precise way to understand how people move around the internet today. Search, stream, scroll, and shop describe four behaviors that constantly overlap throughout the digital journey. A user may search for
Today I am starting a new series of blog posts connected to the content I share on Instagram every day. On my IG account, I publish stories with tips on marketing, digital marketing, GEO, local SEO, advertising and brand building,
I had been seeing several problems on my website for some time. On the one hand, spam was coming through the Contact Form 7 forms, even though I had active filters and a configuration that, in theory, seemed sufficient. On
ChatGPT integrates a web search function within the conversation itself. When a question needs up-to-date information, the system consults external sources, reorganizes the search according to the user’s intent, and returns the answer already contextualized in the chat. This way
Comprehensive Guide to Google Trends in 2024 Google Trends is a powerful and free tool that allows users to analyze the popularity of Google searches over time. Since its launch, it has evolved significantly, and in 2024, it offers
In today's digital advertising environment, it’s crucial to optimize your Google Ads campaigns to reach the right audience. One of the most important adjustments you can make is ensuring that your ads are shown on mobile phones, especially if your
Changing the Language of Google Ads from English to Spanish If you've ever had trouble changing the language of your Google Ads account from English to Spanish, you're not alone. It might seem like a very simple task—it is—but
Creating a website in WordPress can be challenging, especially when it comes to managing user registrations in different languages. On this occasion, I want to share a specific problem I faced while developing a multilingual site for a Spanish
Some time ago, I wrote a post providing a solution to another Google My Business error "Solution to "Cannot access this website" in Google Business". Today I describe a problem and its solution that has worked for me with several
Explanation by Matt Cutts, Google engineer, on how Google works Hello, my name is Matt Cutts. I am an engineer in the quality group at Google, and today I would like to talk
