Some projects look relatively straightforward when they first arrive and then, once I start reviewing what is actually behind them, turn into much broader pieces of work than expected. This was one of those cases. The initial brief was
The SEO, SEM and AI news from this first week of October 2026 brings several changes that already have practical consequences for those of us working in search visibility, digital advertising, analytics and artificial intelligence strategies. Google is continuing
Choosing between the ChatGPT models in 2026 has become considerably more complicated than it was a few years ago. We no longer simply have a new version replacing the previous one. Names such as Sol, Luna, Terra and Astra now
A few days ago, I came across a fairly serious warning inside WordPress after updating WPML. The main plugin was up to date, Media Translation was also updated, but WPML kept showing the message “WPML Update is Incomplete” and warned
Let’s talk about how to use a news story to create contentThere are days when public attention is already out there. An important match, a trade fair, a business story, a commercial campaign, or a cultural event can make thousands
During June I continued sharing tips on digital marketing, SEO, content and strategy on Instagram. This time I selected two ideas that, although they come from very different situations, are much more closely connected than they may initially seem: getting
Was music better in the past? Before answering that question, I want to explain how I arrived at it. I love rock and metal, although I also listen to indie, pop, classical music and plenty of other things that escape
During May, I continued sharing short ideas on marketing, communication, content and brand building on Instagram. Some of them work well in the fast-paced format of a story, but they are also worth developing in more depth to understand how
This blog series expands on and organises the content I regularly share on Instagram, where I publish stories with tips on marketing, digital marketing, GEO, SEO, local SEO, advertising and brand building. Marketing Tips: April In this article, I bring
Today I am starting a new series of blog posts connected to the content I share on Instagram every day. On my IG account, I publish stories with tips on marketing, digital marketing, GEO, local SEO, advertising and brand building,
