Changing the Language of Google Ads from English to Spanish

If you’ve ever had trouble changing the language of your Google Ads account from English to Spanish, you’re not alone. It might seem like a very simple task—it is—but it’s a bit tricky…
In this article, I’ll guide you through the necessary steps to effectively change the language of your Google Ads account. Additionally, I’ll provide some extra tips to ensure that the changes are applied correctly.

And indeed, even if you change the language in Google Ads, if the account is new and you haven’t changed the language in your Google account, it won’t change… I’ll explain this in detail later on.

How to Change Google Ads Language from English to Spanish

Why Change the Language in Google Ads?

The importance of using your preferred language:

  • Eases navigation: Understanding all the terms and options in your own language makes campaign management more efficient.
  • Reduces errors: Minimizes the possibility of making mistakes due to misunderstandings in a foreign language.
  • Improves user experience: An interface in your preferred language makes working on the platform more comfortable and productive.

Common Issues When Changing the Language

Changing the language in Google Ads should be a simple process, but sometimes the changes don’t apply correctly. Some of the most common problems include:

  • Settings not saving: Despite selecting a new language, the platform continues to display the previous language.
  • Inconsistent interface: Some parts of Google Ads change language while others remain unchanged.
  • Google account synchronization: Sometimes, the language of your Google account and Google Ads are not synchronized.

Step-by-Step Guide to Changing the Language in Google Ads

Step 1: Access Google Ads

To begin, log in to your Google Ads account.
google ads

Step 2: Change Language Settings in Google Ads

  1. Access Preferences:
    • In the top right corner, click on the tools icon (the wrench or three vertical dots).
    • Select “Preferences”.
  2. Select the Language:
    • In the “Display language” section, select “Español” from the dropdown menu.
  3. Save Changes:
    • Click “Save” to apply the changes.

Step 3: Change the Language of Your Google Account

If changing the language directly in Google Ads doesn’t solve the problem, follow these additional steps to change the language of your Google account.Google account

  1. Access Your Google Account:
  2. Go to Data & Personalization:
    • In the left menu, select “Data & personalization“.
  3. Change Language:
    • In the “General preferences for the web” section, select “Language”.
    • Click on the pencil to edit and select “Español”.
  4. Save Changes:
    • Save the changes and ensure they have been applied.
  5. Verify in Google Ads:
    • Return to Google Ads and verify if the language has changed to Spanish.

Additional Tips to Ensure the Language Change

Sign Out and Sign Back In

Sometimes, it is necessary to sign out and sign back in to ensure that the changes are applied correctly. This ensures that all recent settings are synchronized.

Clear Browser Cache and Cookies

If the language change does not apply immediately, try clearing your browser’s cache and cookies. This removes any previous settings that might be preventing the changes from being reflected.
How to clear cache and cookies:

  1. In Google Chrome:
    • Click on the three vertical dots in the top right corner.
    • Select “More tools” and then “Clear browsing data”.
    • Check the boxes for “Cookies and other site data” and “Cached images and files”.
    • Click “Clear data”.
  2. In other browsers:
    • Most browsers have similar options in their settings or tools menus.

Verify Language Settings on Mobile Devices

If you use Google Ads on mobile devices, make sure that the language settings have also been applied in the mobile app. Sometimes, language settings can differ between desktop and mobile devices.

Javier Carmona Google Expert

Well, with this, we’ve finished. Simple once you know what to do, right? By the way, you might be interested in this article about Google Ads:

Expert Javier Carmona on Google Maps

Consultor SEO Alicante
[Puntuación media de las Reseñas: 0]