The SEO, SEM and AI news for the week of 19 October 2026 brings several changes with practical consequences for search visibility, digital advertising and analytics. Google has changed the way sources are displayed in AI Overviews and AI
The SEO, SEM and AI news for the week of 12 October 2026 brings several changes affecting campaign management, measurement and search visibility. Google has completed its spam update, Search Console has introduced a useful improvement for international
Última actualización: 7 de octubre de 2026. Las aplicaciones SEO han evolucionado mucho en los últimos años. En 2026 ya no basta con utilizar una plataforma para consultar palabras clave, posiciones o backlinks: las mejores herramientas SEO incorporan auditoría técnica,
Choosing between the ChatGPT models in 2026 has become considerably more complicated than it was a few years ago. We no longer simply have a new version replacing the previous one. Names such as Sol, Luna, Terra and Astra now
The latest SEO, SEM and AI news from the final week of September 2026 brings several changes worth following closely. Google has launched a new spam update, Search Console is beginning to show multimodal search data, AI Max continues to
Updated in September 2026. The SEO we work with in 2026 has relatively little to do with the SEO that was practised fifteen or twenty years ago. Many of its foundations are still valid, but Google has gradually added new
The differences between Chat and Work are becoming increasingly important when we use ChatGPT for professional tasks. Many companies already use the tool to answer questions, prepare reports, presentations, SEO audits or blog articles, although they still tend to approach
During May, I continued sharing short ideas on marketing, communication, content and brand building on Instagram. Some of them work well in the fast-paced format of a story, but they are also worth developing in more depth to understand how
This blog series expands on and organises the content I regularly share on Instagram, where I publish stories with tips on marketing, digital marketing, GEO, SEO, local SEO, advertising and brand building. Marketing Tips: April In this article, I bring
Today I am starting a new series of blog posts connected to the content I share on Instagram every day. On my IG account, I publish stories with tips on marketing, digital marketing, GEO, local SEO, advertising and brand building,
