Differences Between Chat and Work in ChatGPT

The differences between Chat and Work are becoming increasingly important when we use ChatGPT for professional tasks. Many companies already use the tool to answer questions, prepare reports, presentations, SEO audits or blog articles, although they still tend to approach

Google Ads Changes 2026: New Bidding Strategies from August 17

Google Ads continues to evolve its automated bidding systems, and the next major change will arrive on August 17, 2026. The update particularly affects campaigns using goal-based Google Ads bidding strategies, such as Target CPA or Target ROAS, when those

April Marketing Tips: GEO, AI and Digital Strategy

This blog series expands on and organises the content I regularly share on Instagram, where I publish stories with tips on marketing, digital marketing, GEO, SEO, local SEO, advertising and brand building. Marketing Tips: April In this article, I bring

March Marketing Tips: GEO, SEO and Digital Strategy

Today I am starting a new series of blog posts connected to the content I share on Instagram every day. On my IG account, I publish stories with tips on marketing, digital marketing, GEO, local SEO, advertising and brand building,