From website design to project monitoring

A collaboration spanning several group brands

The initial scope covered five websites. Each represented a different brand or project: the group, Renovak, SK Obras, personalHOME and the Residencial Zenit development. It is useful to consider both the overall commission and the role of each site.

You can explore two of those projects in the personalHOME and Residencial Zenit case studies. Each had its own content and requirements.

Content reviews and page refinements

During 2020, we reviewed personalHOME and Residencial Zenit. The Residencial Zenit work covered content layout, spacing between sections, galleries and banners, including adjustments and checks on mobile.

Responsive behaviour was part of that review. A layout can work on a large screen yet lose information on mobile, particularly when images contain text. Balancing content and presentation is part of web design.

Web analytics and a Looker Studio dashboard

In September 2026, I delivered a Looker Studio dashboard organised by project. It brought together traffic, behaviour and SEO information, identifying the sources and their limitations to make the data easier to interpret.

For personalHOME, the dashboard included Google Search Console clicks, impressions, CTR, average position, queries and landing pages. The delivery also included an analytics and tagging audit, a user guide, and documentation for maintaining and extending the dashboard.

This phase provided a basis for monitoring and reviewing the projects. It does not mean every traffic change can be attributed to a redesign: dates, sources and the scope of each intervention matter when interpreting results.

Do you manage several brands or websites?

You may need to refresh their pages, clarify what each site communicates or bring their information together to plan the next steps. This project shows how a collaboration can develop from web design into analytics as a company’s needs evolve.

Tell me how many websites you manage and what you want to improve. We can define the scope before starting. Explore my digital marketing services and other case studies.