Real estate SEO by location, property and language

Immosol’s monitoring covered property developer searches, homes in Torrevieja, bungalows in Finestrat and places to live in Alicante. Each group reflects a different stage of the property search.

Tracked queries also included “Real Estate Developer in Alicante”, “promoteur immobilier à Alicante” and “Bauträger in Alicante”. Reviewing these separately helps explain the website’s visibility to audiences using different languages.

Documented rankings from December 2023

Selected results from the December 2023 SE Ranking report. Google Spain, Alicante location, desktop results. The columns compare 22 November and 20 December 2023. Original search terms are retained.

The Finestrat bungalow query moved from position 10 to 7. Other queries retained strong positions. There were also declines, including “inmobiliaria alicante”. Useful monitoring shows both directions so that decisions reflect the full picture.

These rankings apply to the stated dates, location and device. Mobile results were reported separately. They do not represent property sales or describe Immosol’s current rankings.

Reading SEO and SEM data separately

The collaboration covered organic search and advertising. When reviewing both, it is important to distinguish visits from Google Ads from those generated by SEO. Each channel has different drivers and needs its own planning.

For a developer, someone interested in a specific area may be more relevant than a general increase in unrelated traffic. Search queries and landing pages therefore help interpret volume as well as rankings.

What this means for a real estate project

This case illustrates the value of reviewing visibility by location, development and language. Comparisons reveal gains and losses and help identify which part of the website needs attention.

The scope should reflect the available developments and each business’s audience. You can also explore local SEO for businesses with a defined location.