A safety net, a relaxation net and a catamaran net meet different needs. At Un Mundo de Redes, SEO had to reflect that variety of products and searches.
My work focused on the store’s organic visibility and ongoing monitoring. The September 2026 report combines Google Search Console data with keyword tracking in SE Ranking to show how the project evolved.
The headline figure: 422 organic clicks compared with 343 in the previous period, an increase of 23%. Below, I explain what that improvement measures and how it fits into the project.
Un Mundo de Redes supplies products for sport, safety, leisure, professional applications and domestic use. Looking only at the broad word “nets” would give a limited view of this business.
The tracked Spanish searches included “red de seguridad”, “fábrica de redes”, “red de descanso”, “redes a medida” and “red de catamarán”: safety nets, net manufacturers, relaxation nets, custom nets and catamaran nets. Separating these groups helps identify which product families customers are finding and where further work may be useful.
Source: Google Search Console, comparing two 28-day periods in the September 2026 report.
| Metric | 4–31 August 2026 | 1–28 September 2026 |
|---|---|---|
| Organic clicks | 343 | 422 |
| Impressions | 22,904 | 24,496 |
| CTR | 1.50% | 1.72% |
| Average position | 11.42 | 9.61 |
Clicks increased by 23% and impressions by 7%. Click-through rate also improved: this measures the share of appearances in Google that led to a click. Average position moved from 11.42 to 9.61; a lower number indicates a better position.
These figures measure visibility and organic traffic. They are not sales or quote requests. Assessing business performance requires commercial data and a clear separation between organic search and paid advertising.
The same period recorded 24 clicks and 1,439 impressions from France. This provides a specific reference for prioritising international content alongside searches in Spanish.
The report combined Search Console data with rankings for selected keywords. Both sources help explain performance, but they measure different things: actual searches that display the website, and a defined set of tracked queries.
Monitoring turns the catalogue into practical priorities: distinguish products, identify pages gaining visibility and decide where to work next. A positive month can inform the next stage; it does not promise a fixed Google ranking.
If your store covers very different products, an ecommerce SEO audit can examine its structure, customer searches and pages that need attention.
Starting point: a catalogue serving different uses and search needs. Work: ecommerce SEO consultancy and monitoring by product family and query.
Comparison: 4–31 August against 1–28 September 2026, two 28-day periods. Source: Google Search Console data in the project report, with separate keyword tracking in SE Ranking.
422 clicks compared with 343 represents approximately 23% growth. This describes the observed period; it does not isolate the effect of each action or establish an equivalent increase in sales.
Tell me what you sell, which markets you serve and which product families you want to develop. We can assess the starting point using your store’s data.
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