Renovak needed its own online presence within Grupo Renovak’s family of brands. We designed its website as part of a project covering five sites for the group.
The company works in construction and building rehabilitation. Visitors needed to understand that specialism: what kind of company it is, which projects it undertakes and how it differs from the other brands.
The retained images show Renovak’s design and visual identity at that stage of the project.
In construction, a visitor may have a specific need: rehabilitating a building, renovating a space or assessing a new development. The presentation of services should help them recognise whether they have found the right company.
Renovak’s website presented its construction and rehabilitation specialisms. The brand’s content covered housing developments and building work, supported by the company’s technical experience.
The wider commission included websites for Grupo Renovak, Renovak, SK Obras, personalHOME and Residencial Zenit. Although connected, each represented a different activity or project.
This page focuses on Renovak as a construction and rehabilitation company. The wider five-website project and subsequent collaboration are covered in Grupo Renovak: web design and digital analytics.
The documented contribution was the design of Renovak’s new website within that group of projects. The images show the identity used and how the company was presented.
On a corporate website in this sector, project images and service descriptions play different roles. Images provide visual context; text explains the work involved and the company’s specialism.
The case illustrates a common need within business groups: distinct websites that let each brand explain its offer. The group website provides context, while each company’s site describes its own activities.
The documented result is the website delivered and its brand presentation. We do not attribute increases in traffic or construction enquiries to this design without measurements supporting those claims.
Explore my digital marketing and communication services to consider whether your business needs a corporate website, a content review or a wider project involving several brands.
Tell me which services you offer and who you serve. We can discuss how to present them and which materials to prepare before designing the site.
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