March Marketing Tips: GEO, SEO and Digital Strategy

Today I am starting a new series of blog posts connected to the content I share on Instagram every day. On my IG account, I publish stories with tips on marketing, digital marketing, GEO, local SEO, advertising and brand building,

How ChatGPT Searches the Web and What Changes for SEO

ChatGPT integrates a web search function within the conversation itself. When a question needs up-to-date information, the system consults external sources, reorganizes the search according to the user’s intent, and returns the answer already contextualized in the chat. This way