Documented results from local SEO monitoring

The ranking report for cosmopolitanclub.es covered 27 queries on Google Spain. Keyword updates were dated between 5 and 8 November 2018.

Source: Cosmopolitan Club monitoring report, November 2018. These figures concern selected tracked queries, not every search that displayed the website.

The number of queries in the top 10 rose from 21 to 24 compared with the report’s previous reference. However, the number in the top 3 fell from 16 to 12. There were gains and losses; including both gives a more useful picture.

Gym searches and searches for individual services

Recorded positions included “gimnasios en elche” at number 3 and “gimnasio elche” at number 4. Monitoring also covered personal training, children’s swimming, nutrition, yoga and physiotherapy.

That variety matters because visitors do not always begin with a general gym search. They may already have an activity in mind and need a page explaining that service.

Reports that turn data into priorities

The collaboration included reports using Search Console and Analytics. In September 2019, for example, monitoring identified a need to strengthen content relating to yoga in Elche.

That recommendation connected a particular search with a content action. The purpose of analysis was to guide the work as well as display a ranking table.

What the Cosmopolitan Elche case demonstrates

This project shows monitoring by city and service, with documented rankings and content recommendations. The historical figures indicate visibility across the tracked queries, but do not by themselves demonstrate a number of new gym memberships.

This stage of the collaboration ended in October 2019. The results do not describe the centre’s current position or guarantee equivalent rankings for another business.

Explore local SEO for businesses or the Cosmopolitan Alicante case, also undertaken through Mad Media in a different context.