Teaching digital marketing and business communication at UPV

This project records my teaching work through MaCom at the Universitat Politècnica de València during the 2018–2019 and 2019–2020 academic years.

Drawing on my professional experience and studies in Marketing and Business Communication Management at UPV, I taught subjects in the Valencia editions of the master’s programmes in Digital Marketing and Communication and in Marketing and Business Communication.

Subjects taught in 2019–2020

• Keyword research.
• Link building, link baiting and semantic markup.
• Web analytics and SEO auditing.
• Email marketing and direct marketing.
• Paid search campaigns with Google Ads.
• Persuasive communication.
• Social media fundamentals and strategic planning.

The 2018–2019 academic year

My teaching included Module 15, SEO, in the Digital Marketing and Communication master’s programme and Module 12 in the Marketing and Business Communication master’s programme.

In the SEO and SEM subjects covering analytics and traffic acquisition, I delivered training in keyword research and link building. I also served on the final master’s project assessment panel, evaluating students’ projects.

From professional practice to the classroom

My training work also supports businesses, entrepreneurs and professionals in Spain and internationally. The connection between consultancy and teaching helps explain how marketing decisions translate into practical work.

Explore more examples in my portfolio of projects and collaborations.