{"id":24225,"date":"2024-08-12T08:58:11","date_gmt":"2024-08-12T08:58:11","guid":{"rendered":"https:\/\/www.javiercarmonabenitez.es\/?p=24225"},"modified":"2024-08-12T09:08:46","modified_gmt":"2024-08-12T09:08:46","slug":"how-to-show-google-ads-only-mobile-phones","status":"publish","type":"post","link":"https:\/\/www.javiercarmonabenitez.es\/en\/how-to-show-google-ads-only-mobile-phones\/","title":{"rendered":"How to Show Google Ads Only on Mobile Phones"},"content":{"rendered":"<p>In today&#8217;s digital advertising environment, it\u2019s crucial to optimize your Google Ads campaigns to reach the right audience. One of the most important adjustments you can make is ensuring that <strong>your ads are shown on mobile phones<\/strong>, especially if your target audience predominantly uses these devices.<\/p>\n<p>In this article, I\u2019ll guide you through the necessary steps to configure your <strong>Google Ads campaign<\/strong> so that it <strong>only shows on mobile phones<\/strong>.<\/p>\n<h2>How to Show Google Ads Only on Mobile Phones<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-24220 size-full\" title=\"How to Show Google Ads Only on Mobile Phones\" src=\"http:\/\/www.javiercarmonabenitez.es\/wp-content\/uploads\/2024\/08\/como-mostrar-anuncios-google-ads-solo-telefonos-moviles.jpeg\" alt=\"How to Show Google Ads Only on Mobile Phones\" width=\"1080\" height=\"1080\" srcset=\"https:\/\/www.javiercarmonabenitez.es\/wp-content\/uploads\/2024\/08\/como-mostrar-anuncios-google-ads-solo-telefonos-moviles-66x66.jpeg 66w, https:\/\/www.javiercarmonabenitez.es\/wp-content\/uploads\/2024\/08\/como-mostrar-anuncios-google-ads-solo-telefonos-moviles-150x150.jpeg 150w, https:\/\/www.javiercarmonabenitez.es\/wp-content\/uploads\/2024\/08\/como-mostrar-anuncios-google-ads-solo-telefonos-moviles-200x200.jpeg 200w, https:\/\/www.javiercarmonabenitez.es\/wp-content\/uploads\/2024\/08\/como-mostrar-anuncios-google-ads-solo-telefonos-moviles-250x250.jpeg 250w, https:\/\/www.javiercarmonabenitez.es\/wp-content\/uploads\/2024\/08\/como-mostrar-anuncios-google-ads-solo-telefonos-moviles-300x300.jpeg 300w, https:\/\/www.javiercarmonabenitez.es\/wp-content\/uploads\/2024\/08\/como-mostrar-anuncios-google-ads-solo-telefonos-moviles-400x400.jpeg 400w, https:\/\/www.javiercarmonabenitez.es\/wp-content\/uploads\/2024\/08\/como-mostrar-anuncios-google-ads-solo-telefonos-moviles-500x500.jpeg 500w, https:\/\/www.javiercarmonabenitez.es\/wp-content\/uploads\/2024\/08\/como-mostrar-anuncios-google-ads-solo-telefonos-moviles-600x600.jpeg 600w, https:\/\/www.javiercarmonabenitez.es\/wp-content\/uploads\/2024\/08\/como-mostrar-anuncios-google-ads-solo-telefonos-moviles-700x700.jpeg 700w, https:\/\/www.javiercarmonabenitez.es\/wp-content\/uploads\/2024\/08\/como-mostrar-anuncios-google-ads-solo-telefonos-moviles-768x768.jpeg 768w, https:\/\/www.javiercarmonabenitez.es\/wp-content\/uploads\/2024\/08\/como-mostrar-anuncios-google-ads-solo-telefonos-moviles-800x800.jpeg 800w, https:\/\/www.javiercarmonabenitez.es\/wp-content\/uploads\/2024\/08\/como-mostrar-anuncios-google-ads-solo-telefonos-moviles-1024x1024.jpeg 1024w, https:\/\/www.javiercarmonabenitez.es\/wp-content\/uploads\/2024\/08\/como-mostrar-anuncios-google-ads-solo-telefonos-moviles.jpeg 1080w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<h2>Previous Locations of Device Settings<\/h2>\n<p>Historically, device settings in Google Ads were located in different places within the platform. Here are some of the locations where you could previously adjust your bids by device:<\/p>\n<ul>\n<li><strong>Campaign Settings:<\/strong> Many users used to find the option to adjust bids by device directly in the campaign settings section.<\/li>\n<li><strong>Ad Groups:<\/strong> In some cases, device adjustments were available within each ad group\u2019s settings.<\/li>\n<li><strong>Advanced Targeting:<\/strong> Another common route was finding these adjustments within advanced targeting options or additional campaign settings.<\/li>\n<\/ul>\n<p>However, with recent updates to the platform, these options have been relocated, causing some confusion among users. The differences in Google Ads\u2019 design and interface have changed how and where these adjustments are made, making it necessary to stay updated with the latest changes to effectively optimize your campaigns.<\/p>\n<h2>Old Interface vs. Current Google Ads Interface<\/h2>\n<p>The Google Ads interface has evolved significantly in recent years. The old version allowed users to adjust bids by device directly from the main campaign or ad group settings. This made campaign management easier since all options were centralized in one place. However, this simplicity could also lead to accidental misconfigurations, as less experienced users might not fully understand the implications of their adjustments.<\/p>\n<p>In contrast, <strong>the current Google Ads interface has moved many of these settings to more specific and detailed sections<\/strong>. This helps users make more informed decisions and more precise adjustments but also requires greater familiarity with the platform to navigate and find the correct options. This new layout may <strong>seem less intuitive at first<\/strong>, but it offers greater flexibility and control over advertising campaigns.<\/p>\n<h2>New Location for Adjusting Device Bids<\/h2>\n<p>In the updated Google Ads interface, device bid adjustments are located in a specific section that may not be immediately obvious to all users. Below are step-by-step instructions on how to find and adjust this setting to ensure that your ads only show on mobile phones.<\/p>\n<h3>Steps to Adjust Bids by Device<\/h3>\n<ol>\n<li><strong>Access Your Google Ads Account:<\/strong> Log in to your Google Ads account and select the campaign you want to adjust.<\/li>\n<li><strong>Select the Campaign:<\/strong> In the left-hand menu, click on <em>\u201cCampaigns\u201d<\/em> and select the specific search network campaign you wish to modify.<\/li>\n<li><strong>Go to the &#8220;When and Where Ads Were Shown&#8221; Section:<\/strong> In the left-hand menu, select this option. Here you will find a tab called <em>\u201cDevices\u201d<\/em>.<\/li>\n<li><strong>Adjust the Bids:<\/strong> In the <em>\u201cDevices\u201d<\/em> tab, you\u2019ll see a table showing the performance of your ads on different devices (Mobile Phones, Computers, Tablets). Adjust the bids for <strong>Computers<\/strong> and <strong>Tablets<\/strong> to <strong>-100%<\/strong>. This will ensure that your ads do not appear on these devices.<\/li>\n<li><strong>Verify and Save:<\/strong> Make sure the changes have been saved correctly. This can be verified by checking that the bid adjustment shows <strong>-100%<\/strong> for computers and tablets.<\/li>\n<\/ol>\n<h2>Benefits of Showing Ads Only on Mobile Phones<\/h2>\n<p>There are several benefits to optimizing your Google Ads campaigns to show only on mobile devices:<\/p>\n<ul>\n<li><strong>Improve Relevance:<\/strong> If your product or service is primarily targeted at mobile users, focusing your ads on these devices will increase the relevance and effectiveness of your campaign.<\/li>\n<li><strong>Lower CPC Costs:<\/strong> Often, clicks on mobile ads can be less expensive than on other devices, allowing you to achieve a better return on investment.<\/li>\n<li><strong>Optimized User Experience:<\/strong> Mobile ads can take advantage of specific phone features, such as geolocation, to provide a more personalized and effective user experience.<\/li>\n<\/ul>\n<h2>Google Ads Expert<\/h2>\n<p>Adjusting your <a title=\"Google Ads Expert\" href=\"https:\/\/www.javiercarmonabenitez.es\/\">Google Ads campaigns<\/a> to focus solely on mobile phones can make a significant difference in your ad performance. Be sure to periodically review your settings and adjust bids based on your campaign\u2019s performance to maximize your return on investment. While the locations of these settings may change over time, staying informed of Google Ads updates will help you keep your campaigns optimized and effective.<\/p>\n<p>I hope this guide has been helpful in setting up your Google Ads to show only on mobile phones. If you have any questions or need further assistance, don\u2019t hesitate to contact Google Ads support.<\/p>\n<p>By the way, you might be interested in this article about <a title=\"Google changes\" href=\"https:\/\/www.javiercarmonabenitez.es\/cambios-google-2023-2024\/\">Google changes<\/a>:<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.javiercarmonabenitez.es\/cambios-google-2023-2024\/\"><img decoding=\"async\" class=\"wp-image-22931 size-full aligncenter\" title=\"Major Google Changes in 2023 and 2024\" src=\"http:\/\/www.javiercarmonabenitez.es\/wp-content\/uploads\/2024\/05\/cambios-google-2023-2024.jpeg\" alt=\"Major Google Changes in 2023 and 2024\" width=\"720\" height=\"1280\" srcset=\"https:\/\/www.javiercarmonabenitez.es\/wp-content\/uploads\/2024\/05\/cambios-google-2023-2024-169x300.jpeg 169w, https:\/\/www.javiercarmonabenitez.es\/wp-content\/uploads\/2024\/05\/cambios-google-2023-2024-200x356.jpeg 200w, https:\/\/www.javiercarmonabenitez.es\/wp-content\/uploads\/2024\/05\/cambios-google-2023-2024-400x711.jpeg 400w, https:\/\/www.javiercarmonabenitez.es\/wp-content\/uploads\/2024\/05\/cambios-google-2023-2024-500x889.jpeg 500w, https:\/\/www.javiercarmonabenitez.es\/wp-content\/uploads\/2024\/05\/cambios-google-2023-2024-576x1024.jpeg 576w, https:\/\/www.javiercarmonabenitez.es\/wp-content\/uploads\/2024\/05\/cambios-google-2023-2024-600x1067.jpeg 600w, https:\/\/www.javiercarmonabenitez.es\/wp-content\/uploads\/2024\/05\/cambios-google-2023-2024-700x1244.jpeg 700w, https:\/\/www.javiercarmonabenitez.es\/wp-content\/uploads\/2024\/05\/cambios-google-2023-2024.jpeg 720w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/a> <a title=\"Major Google Changes in 2023 and 2024\" href=\"https:\/\/www.javiercarmonabenitez.es\/cambios-google-2023-2024\/\">Major Google Changes in 2023 and 2024<\/a><\/p>\n<p>Or this one about <a title=\"how to calculate your digital advertising costs\" href=\"https:\/\/www.javiercarmonabenitez.es\/como-calcular-coste-publicidad-google-redes-sociales\/\">how to calculate your digital advertising costs<\/a>:<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.javiercarmonabenitez.es\/como-calcular-coste-publicidad-google-redes-sociales\/\"><img decoding=\"async\" class=\"wp-image-23822 size-full aligncenter\" title=\"The Best Guide to Calculating Advertising Costs on Google and Social Media\" src=\"http:\/\/www.javiercarmonabenitez.es\/wp-content\/uploads\/2024\/06\/como-calcular-coste-publicidad-google-redes-sociales.jpeg\" alt=\"The Best Guide to Calculating Advertising Costs on Google and Social Media\" width=\"1080\" height=\"1080\" srcset=\"https:\/\/www.javiercarmonabenitez.es\/wp-content\/uploads\/2024\/06\/como-calcular-coste-publicidad-google-redes-sociales-66x66.jpeg 66w, https:\/\/www.javiercarmonabenitez.es\/wp-content\/uploads\/2024\/06\/como-calcular-coste-publicidad-google-redes-sociales-150x150.jpeg 150w, https:\/\/www.javiercarmonabenitez.es\/wp-content\/uploads\/2024\/06\/como-calcular-coste-publicidad-google-redes-sociales-200x200.jpeg 200w, https:\/\/www.javiercarmonabenitez.es\/wp-content\/uploads\/2024\/06\/como-calcular-coste-publicidad-google-redes-sociales-250x250.jpeg 250w, https:\/\/www.javiercarmonabenitez.es\/wp-content\/uploads\/2024\/06\/como-calcular-coste-publicidad-google-redes-sociales-300x300.jpeg 300w, https:\/\/www.javiercarmonabenitez.es\/wp-content\/uploads\/2024\/06\/como-calcular-coste-publicidad-google-redes-sociales-400x400.jpeg 400w, https:\/\/www.javiercarmonabenitez.es\/wp-content\/uploads\/2024\/06\/como-calcular-coste-publicidad-google-redes-sociales-500x500.jpeg 500w, https:\/\/www.javiercarmonabenitez.es\/wp-content\/uploads\/2024\/06\/como-calcular-coste-publicidad-google-redes-sociales-600x600.jpeg 600w, https:\/\/www.javiercarmonabenitez.es\/wp-content\/uploads\/2024\/06\/como-calcular-coste-publicidad-google-redes-sociales-700x700.jpeg 700w, https:\/\/www.javiercarmonabenitez.es\/wp-content\/uploads\/2024\/06\/como-calcular-coste-publicidad-google-redes-sociales-768x768.jpeg 768w, https:\/\/www.javiercarmonabenitez.es\/wp-content\/uploads\/2024\/06\/como-calcular-coste-publicidad-google-redes-sociales-800x800.jpeg 800w, https:\/\/www.javiercarmonabenitez.es\/wp-content\/uploads\/2024\/06\/como-calcular-coste-publicidad-google-redes-sociales-1024x1024.jpeg 1024w, https:\/\/www.javiercarmonabenitez.es\/wp-content\/uploads\/2024\/06\/como-calcular-coste-publicidad-google-redes-sociales.jpeg 1080w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/a> <a title=\"The Best Guide to Calculating Advertising Costs on Google and Social Media\" href=\"https:\/\/www.javiercarmonabenitez.es\/como-calcular-coste-publicidad-google-redes-sociales\/\"><em>The Best Guide to Calculating Advertising Costs on Google and Social Media<\/em><\/a><\/p>\n<p style=\"text-align: right;\"><a title=\"Javier Carmona Marketing Expert\" href=\"https:\/\/maps.app.goo.gl\/o1Nyh4L4NcgvXn5J7?g_st=ic\" target=\"_blank\" rel=\"noopener\">Javier Carmona Marketing Expert<\/a><\/p>\n<div style='text-align:right' class='yasr-auto-insert-visitor'><!--Yasr Visitor Votes Shortcode--><div id='yasr_visitor_votes_c6fa43e63bfbe' class='yasr-visitor-votes'><div class=\"yasr-custom-text-vv-before yasr-custom-text-vv-before-24225\">Consultor SEO Alicante<\/div><div id='yasr-vv-second-row-container-c6fa43e63bfbe'\r\n                                        class='yasr-vv-second-row-container'><div id='yasr-visitor-votes-rater-c6fa43e63bfbe'\r\n                                      class='yasr-rater-stars-vv'\r\n                                      data-rater-postid='24225'\r\n                                      data-rating='0'\r\n                                      data-rater-starsize='16'\r\n                                      data-rater-readonly='true'\r\n                                      data-rater-nonce='62efae8e76'\r\n                                      data-issingular='false'\r\n                                    ><\/div><div class=\"yasr-vv-stats-text-container\" id=\"yasr-vv-stats-text-container-c6fa43e63bfbe\"><span id=\"yasr-vv-text-container-c6fa43e63bfbe\" class=\"yasr-vv-text-container\">[Puntuaci\u00f3n media de las Rese\u00f1as: <span id=\"yasr-vv-average-container-c6fa43e63bfbe\">0<\/span>]<\/span><\/div><div id='yasr-vv-loader-c6fa43e63bfbe' class='yasr-vv-container-loader'><\/div><\/div><div id='yasr-vv-bottom-container-c6fa43e63bfbe'\r\n                              class='yasr-vv-bottom-container'\r\n                              style='display:none'><div class='yasr-small-block-bold'><span class='yasr-visitor-votes-must-sign-in'><\/span><\/div><\/div><\/div><!--End Yasr Visitor Votes Shortcode--><\/div>","protected":false},"excerpt":{"rendered":"<p>In today&#8217;s digital advertising environment, it\u2019s crucial to optimize your Google Ads campaigns to reach the right audience. One of the most important adjustments you can make is ensuring that your ads are shown on mobile phones, especially if your<\/p>\n","protected":false},"author":8163,"featured_media":24221,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","yasr_overall_rating":5,"yasr_post_is_review":"","yasr_auto_insert_disabled":"","yasr_review_type":"","footnotes":""},"categories":[55,56,162],"tags":[241,227,231,228,232],"class_list":["post-24225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-seo-sem-posicionamiento-web","category-novedades-en","tag-ads-en","tag-marketing-digital-en","tag-google-en","tag-seo-en","tag-herramientas-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Show Google Ads Only on Mobile Phones<\/title>\n<meta name=\"description\" content=\"Optimize your Google Ads campaigns by targeting only mobile devices. Learn how to show ads exclusively on mobile phones\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.javiercarmonabenitez.es\/en\/how-to-show-google-ads-only-mobile-phones\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Show Google Ads Only on Mobile Phones\" \/>\n<meta property=\"og:description\" content=\"Optimize your Google Ads campaigns by targeting only mobile devices. Learn how to show ads exclusively on mobile phones\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.javiercarmonabenitez.es\/en\/how-to-show-google-ads-only-mobile-phones\/\" \/>\n<meta property=\"og:site_name\" content=\"Consultor SEO &amp; SEM en Alicante Javier Carmona Ben\u00edtez\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/jcarmonabenitez\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-12T08:58:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-12T09:08:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.javiercarmonabenitez.es\/wp-content\/uploads\/2024\/08\/como-mostrar-anuncios-google-ads-solo-telefonos-moviles.jpeg?fit=1080%2C1080&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Javier Carmona Ben\u00edtez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@JCarmonaBenitez\" \/>\n<meta name=\"twitter:site\" content=\"@JCarmonaBenitez\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Javier Carmona Ben\u00edtez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Show Google Ads Only on Mobile Phones","description":"Optimize your Google Ads campaigns by targeting only mobile devices. Learn how to show ads exclusively on mobile phones","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.javiercarmonabenitez.es\/en\/how-to-show-google-ads-only-mobile-phones\/","og_locale":"en_US","og_type":"article","og_title":"How to Show Google Ads Only on Mobile Phones","og_description":"Optimize your Google Ads campaigns by targeting only mobile devices. 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