{"id":26660,"date":"2023-11-19T18:13:58","date_gmt":"2023-11-19T18:13:58","guid":{"rendered":"https:\/\/www.javiercarmonabenitez.es\/?post_type=avada_portfolio&p=26660"},"modified":"2026-10-17T06:54:22","modified_gmt":"2026-10-17T06:54:22","slug":"teaching-marketing-analytics-seo-and-sem-at-upv","status":"publish","type":"avada_portfolio","link":"https:\/\/www.javiercarmonabenitez.es\/en\/portfolio-items\/teaching-marketing-analytics-seo-and-sem-at-upv\/","title":{"rendered":"Teaching marketing analytics, SEO and SEM at UPV"},"content":{"rendered":"

Teaching marketing analytics, SEO and SEM at UPV<\/h1><\/div>
<\/div><\/div><\/div><\/div><\/div>
\n

Marketing analytics lecturer at Universitat Polit\u00e8cnica de Val\u00e8ncia<\/h2>\n

I have taught marketing analytics at Universitat Polit\u00e8cnica de Val\u00e8ncia (UPV)<\/strong> since the 2018\u20132019 academic year<\/strong>. My professional work with businesses brings practical context to classes on SEO, SEM, strategy and digital analytics.<\/p>\n

During this collaboration, I have taught groups studying Neuromarketing, Digital Marketing, and Marketing and Corporate Communication. The photographs on this page show sessions and moments from that teaching work.<\/p>\n<\/div>\n<\/div>

<\/div><\/div><\/div><\/div><\/div>
\n

From a marketing concept to a business decision<\/h2>\n

A tool becomes useful when we know which question we want to answer. In marketing analytics, that might mean understanding why a page attracts visits, which channel generates them or which part of a store needs reviewing.<\/p>\n

The teaching connects search visibility, advertising and measurement. The aim is for students to interpret information and relate it to a company\u2019s objectives, rather than simply collect metrics.<\/p>\n

SEO and SEM: two approaches to customer acquisition<\/h3>\n

SEO and SEM sessions cover organic visibility and search advertising. Understanding the distinction helps students develop a strategy, assess the role of Google Ads and interpret each channel\u2019s results.<\/p>\n

My consultancy work provides a direct connection to questions that arise in real projects: what the business needs, what can change on its website and how to check whether the work is moving in the intended direction.<\/p>\n

Ecommerce, web analytics and KPIs<\/h3>\n

The 2026 Marketing and Corporate Communication programme included ecommerce sessions in April, SEO and SEM in May, and web analytics and KPIs in May. These topics are connected: the store presents the offer, acquisition brings visitors and analytics helps assess what happens next.<\/p>\n

A KPI should support a decision. Collecting numbers has little value if we cannot explain them or decide what to do when they change. Moving from data to interpretation is central to marketing analytics.<\/p>\n

A career combining consultancy and training<\/h2>\n

Client work and teaching complement one another. Projects bring real situations into the classroom; explaining those situations requires clear reasoning and accessible explanations of technical decisions.<\/p>\n

This reference documents an ongoing teaching collaboration since 2018\u20132019. Its value lies in experience teaching these subjects and connecting them with professional practice. Teaching experience is not a guarantee of commercial results.<\/p>\n

Alongside university teaching, I offer SEO, SEM and digital marketing training for businesses<\/a>.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>

<\/div>
<\/div>
\"Clases<\/div><\/a><\/div><\/div>
\"Clases<\/div><\/a><\/div><\/div>
\"Clases<\/div><\/a><\/div><\/div>
\"Clases<\/div><\/a><\/div><\/div>
\"Clases<\/div><\/a><\/div><\/div>
\"Clases<\/div><\/a><\/div><\/div>
\"Clases<\/div><\/a><\/div><\/div>
\"Clases<\/div><\/a><\/div><\/div>
\"Clases<\/div><\/a><\/div><\/div>
\"Clases<\/div><\/a><\/div><\/div>
\"Clases<\/div><\/a><\/div><\/div>
\"Clases<\/div><\/a><\/div><\/div>
\"Clases<\/div><\/a><\/div><\/div>
\"Clases<\/div><\/a><\/div><\/div>
\"Como<\/div><\/a><\/div><\/div>
\"Clases<\/div><\/a><\/div><\/div>
\"Clases<\/div><\/a><\/div><\/div>
\"Clases<\/div><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
\n

What does your team need to learn?<\/h2>\n

Tell me who will attend, their current knowledge and the challenges they need to solve at work. We can discuss training with an appropriate level and scope.<\/p>\n

Explore more SEO, web design and training case studies<\/a>.<\/p>\n<\/div>\n<\/div>

Let\u2019s discuss your training<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/p>\n
Consultor SEO Alicante<\/div>
<\/div>
[Puntuaci\u00f3n media de las Rese\u00f1as: 0<\/span>]<\/span><\/div>
<\/div><\/div>