{"id":17147,"date":"2019-03-31T11:46:48","date_gmt":"2019-03-31T11:46:48","guid":{"rendered":"https:\/\/www.javiercarmonabenitez.es\/?post_type=avada_portfolio&p=17147"},"modified":"2026-10-18T14:52:49","modified_gmt":"2026-10-18T14:52:49","slug":"construyendo-tu-futuro","status":"publish","type":"avada_portfolio","link":"https:\/\/www.javiercarmonabenitez.es\/en\/portfolio-items\/construyendo-tu-futuro\/","title":{"rendered":"Grupo Renovak: web design and digital analytics"},"content":{"rendered":"

Grupo Renovak: web design and digital analytics<\/h1><\/div>
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Web design for Grupo Renovak and its brands<\/h2>\n

A company with several brands needs each website to explain its role clearly. At Grupo Renovak, our work covered new sites for Grupo Renovak, Renovak, SK Obras, personalHOME and Residencial Zenit<\/strong>.<\/p>\n

We designed those websites as part of a collaboration that continued with other group projects. It included design and content reviews, changes to property development pages and, later, a dashboard bringing information from different websites together.<\/p>\n

This case covers two stages of that relationship: website creation and subsequent analytics work<\/strong>. The retained images show designs from that earlier stage.<\/p>\n<\/div>\n<\/div>

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Deliverables and scope<\/h2>\n

Web design:<\/strong> sites for Grupo Renovak, Renovak, SK Obras, personalHOME and Residencial Zenit. The retained images document designs from that period.<\/p>\n

2020 reviews:<\/strong> content and presentation for personalHOME and Residencial Zenit, including galleries, banners and mobile layouts.<\/p>\n

September 2026 analytics:<\/strong> a project-based Looker Studio dashboard, analytics and tagging audit, user guide and maintenance documentation. This stage delivered a basis for consulting and interpreting the data.<\/p>\n

These stages served different needs. A growth percentage would require its own comparison and source rather than being attributed to the redesign without evidence.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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From website design to project monitoring<\/h2>\n

A collaboration spanning several group brands<\/h3>\n

The initial scope covered five websites. Each represented a different brand or project: the group, Renovak, SK Obras, personalHOME and the Residencial Zenit development. It is useful to consider both the overall commission and the role of each site.<\/p>\n

You can explore two of those projects in the personalHOME<\/a> and Residencial Zenit<\/a> case studies. Each had its own content and requirements.<\/p>\n

Content reviews and page refinements<\/h3>\n

During 2020, we reviewed personalHOME and Residencial Zenit. The Residencial Zenit work covered content layout, spacing between sections, galleries and banners, including adjustments and checks on mobile.<\/p>\n

Responsive behaviour was part of that review. A layout can work on a large screen yet lose information on mobile, particularly when images contain text. Balancing content and presentation is part of web design.<\/p>\n

Web analytics and a Looker Studio dashboard<\/h3>\n

In September 2026, I delivered a Looker Studio dashboard organised by project<\/strong>. It brought together traffic, behaviour and SEO information, identifying the sources and their limitations to make the data easier to interpret.<\/p>\n

For personalHOME, the dashboard included Google Search Console clicks, impressions, CTR, average position, queries and landing pages. The delivery also included an analytics and tagging audit, a user guide, and documentation for maintaining and extending the dashboard.<\/p>\n

This phase provided a basis for monitoring and reviewing the projects. It does not mean every traffic change can be attributed to a redesign: dates, sources and the scope of each intervention matter when interpreting results.<\/p>\n

Do you manage several brands or websites?<\/h2>\n

You may need to refresh their pages, clarify what each site communicates or bring their information together to plan the next steps. This project shows how a collaboration can develop from web design into analytics as a company\u2019s needs evolve.<\/p>\n

Tell me how many websites you manage and what you want to improve. We can define the scope before starting. Explore my digital marketing services<\/a> and other case studies<\/a>.<\/p>\n<\/div>\n<\/div>

Let\u2019s discuss your websites<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/p>\n
Consultor SEO Alicante<\/div>
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[Puntuaci\u00f3n media de las Rese\u00f1as: 5<\/span>]<\/span><\/div>
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